Boston Scientific · 3 weeks ago
Principal Marketing Data Analyst
Maple Grove, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$99K/yr - $188K/yr
5+ years expBoston Scientific is a leader in medical science committed to solving important health industry challenges. The Principal Marketing Data Analyst will support marketing and commercial teams by providing insights that drive data-informed decision-making and optimize marketing initiatives across various channels.
Health CareMedicalMedical Device
No H1B
Responsibilities
Analyze and interpret complex marketing data across channels (email, web, paid media, CRM, call center, etc.). Identify trends, patterns, and insights to optimize customer acquisition and engagement strategies. Propose and conduct A/B testing and multivariate experiments to improve campaign performance
Design, quality check, and maintain scalable dashboards and reports using tools like Tableau. Provide weekly/monthly/quarterly performance reporting and KPIs for various stakeholders (e.g., campaign ROI, funnel analysis, LTV/CAC)
Develop robust attribution models to track marketing effectiveness across channels. Partner with media teams to evaluate performance of paid campaigns and optimize spend
Work closely with marketing, product, and strategy teams to align metrics and drive business outcomes
Collaborate with data engineers to ensure marketing data pipelines are reliable and scalable. Advocate for data quality, integrity, and consistency across all systems
Qualification
Required
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or related field
5+ years of experience in a data analyst or marketing analytics role
Strong proficiency in SQL (ideally in Snowflake) and data manipulation languages
Hands-on experience with data visualization tools (ideally Tableau)
Solid understanding of marketing technologies, including site tagging and analytics in Google ecosystem and data payloads to Salesforce
Exceptional communication skills — able to translate data into compelling narratives
Preferred
Experience with statistical tools (ideally Python) is a plus
Familiarity with working in regulated industries or with sensitive business data (e.g., healthcare, life sciences)
Experience in marketing mix modeling or predictive modeling
Experience with healthcare claims and prescription data
Company
Boston Scientific
Boston Scientific is a medical technology company that designs and develops medical devices to diagnose and treat a wide range of condition.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.02B2025-02-21Post Ipo Debt· $1.58B
2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B
Leadership Team
Michael Mahoney
Chairman, President & CEO
Daniel J. Brennan
Chief Financial Officer
Recent News
2026-01-24
2026-01-23
Company data provided by crunchbase