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PHE INC · 1 week ago

Digital Merchandise Manager

Hillsborough, NC

Full-time

Onsite

Mid, Senior Level

PHE INC is the parent company of Adam & Eve, the nation’s largest adult retailer, located in Hillsborough, NC. The Digital Merchandise Manager will lead onsite search, product merchandising, and personalization strategies to enhance customer shopping experiences and drive conversion rates.

AdultRetail

H1B Sponsor Likely

Responsibilities

Manage the site merchandising framework—defining product ranking, recommendation, and personalization strategies that balance customer relevance with business goals

Lead governance, execution, and optimization of the onsite search and merchandising platform (Hawk Search) to ensure data accuracy, rule consistency, and scalability

Develop, manage and execute merchandising updates, search tuning, and recommend enhancements to improve relevance, engagement, and conversion

Monitor and optimize key metrics such as zero-result rate, CTR, CVR, AOV, and LTV through continuous refinement of search logic, product boosting, and AI-driven recommendations

Partner with Analytics and UX teams to assess how traffic sources, customer segments, and offers impact performance, and use those insights to evolve site merchandising strategy

Collaborate cross-functionally with Media, CRM, Creative, Brand, and Merchandising teams to align promotions, content, and inventory priorities with customer, business and brand goals

Evaluate site performance across key lagging and leading KPIs like (CVR, AOV, RPV, LTV, search exit rate) to guide strategic merchandising decisions

Deliver actionable insights from onsite behavior, segmentation, and conversion data to inform ongoing optimization efforts focused on revenue generation

Partner with testing and analytics teams on A/B test development, measurement, and iteration to validate improvements

Stay ahead of trends in digital merchandising, AI, and personalization to identify innovation opportunities

Maintain a culture of data-driven experimentation and continuous refinement of search and merchandising practices

Provide strategic input on platform enhancements and process improvements to improve scalability and customer satisfaction

Qualification

Site merchandising strategyOnsite search optimizationData analysisAI-driven recommendationsA/B testingContinuous improvementTrend analysisCross-functional collaboration

Required