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dentsu · 1 day ago

Senior Panel Manager - Market Research

New York, United States

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $126K/yr

5+ years exp

Dentsu is a company that specializes in market research and user experience studies. The Senior Panel Manager will be responsible for building and managing a panel of participants for UX research, ensuring effective recruitment, engagement, and compliance throughout the research process.

AdvertisingInformation ServicesMarketing

Responsibilities

Own the panel build, management and engagement strategy, ensuring alignment with research objectives and participant experience goals

Coordinate with suppliers and field recruiters to verify and recruit participants for panel, through various channels

Run campaigns on internal participant database and lists as well

Review, build, and optimize screening criteria and ensure recruited participants meet the criteria

Maintain the database of panel members, ensuring their information is up-to-date and accurate

Regularly communicate with panel members to keep them engaged and informed about upcoming studies

Coordinate and schedule participants for research sessions, ensuring a smooth and efficient process

Ensure timely and fair distribution of incentives

Ensure recruitment and research activities comply with relevant privacy and ethical guidelines

Work closely with UX researchers and other stakeholders to understand their needs and provide the right participants for their studies

Track and report on recruitment and panel engagement to inform future strategies

Maintain the panel performance metrics on daily basis

Create compelling, professional email content and supporting materials to engage panel members and drive participation in research activities

Build and maintain accurate records of FAQ guide, recruitment activities, screening criteria, participant communications, incentive distribution, and compliance checks

Ensure all documentation is organized and accessible for audits and internal reviews

Qualification

Panel management experienceParticipant recruitmentUX research familiarityDatabase management toolsProject management skillsCommunicationInterpersonal skillsAttention to detailProblem-solving