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Abbott · 1 day ago

Omni Retail Marketing Manager

United States - Illinois - Lake Forest

Full-time

Onsite

Mid, Senior Level

$113K/yr - $227K/yr

5+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Omni Retail Marketing Manager will lead the Infectious Disease Retail Sales & Marketing team, focusing on the BinaxNOW portfolio across major U.S. retailers, utilizing retail media and eCommerce strategies to drive demand and optimize investments.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

Responsibilities

Own retailer search and retail media strategy and execution across priority customers

Lead direct partnerships with Amazon Ads, CVS Media Exchange (CMX), Walmart Connect (WMC), and Kroger Precision Marketing

Collaborate with retail media agency to plan, execute, and optimize campaigns across multiple platforms

Develop media plans across sponsored search, on-platform display, DSP, and emerging retail media capabilities

Continuously optimize media performance based on KPIs, incrementality, and ROI

Identify, design, and execute integrated retailer programs that drive awareness, trial, and conversion

Lead health and wellness initiatives, seasonal health events, and pharmacy-led activations

Partner with retailers to align programs to shopper, patient, and pharmacist journeys

Lead display development and execution in close partnership with the Sales team

Oversee display concept development, placement strategy, and post-execution performance analysis

Ensure strong shelf presence, brand consistency, and compliant execution at retail

Partner with third-party brokers to drive in-store execution of strategic priorities and ensure flawless implementation across retail locations

Own and manage omni-channel Trade and SG&A budgets

Partner closely with Finance on forecasting, pacing, accruals, and ROI evaluation

Ensure disciplined investment decisions tied to clear performance outcomes

Active role in the day-to-day account management responsibility for Amazon

Support digital merchandising initiatives, including PDP optimization, content updates, and discoverability improvements

Bring forward ideas and initiatives to improve conversion, search performance, and category growth

Play a strategic role in PDP asset strategy, including A+ content, video, and copy

Ensure digital content is optimized for search, conversion, and regulatory compliance

Identify and execute brand partnerships that expand reach and relevance within retailer ecosystems

Define, track, and analyze KPIs across all omni-channel investments

Connect media and activation performance to sales, ACV, and retailer objectives

Translate insights into clear, actionable recommendations for Sales leadership and cross-functional partners

Qualification

Omni-channel marketingRetail media platformsData visualization toolsECommerceFinancial managementCommunication skillsPresentation skillsTime management