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Otterbein SeniorLife · 5 days ago

Marketing Liaison/Health Care Navigator - Temporary

Cincinnati, OH

Full-time

Onsite

Mid, Senior Level

3+ years exp

Otterbein SeniorLife is a non-profit health and human service organization dedicated to providing high-quality care for seniors. The Marketing Liaison/Health Care Navigator role focuses on driving referrals for long-term nursing and post-acute care, establishing relationships with hospitals, and developing marketing strategies to enhance patient admissions.

Assisted LivingElder CareHealth CareHospitalNon ProfitNursing and Residential CareRehabilitationSocial Assistance

Responsibilities

Establish relationships with targeted hospitals (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care

Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals

Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported

Develop and execute quarterly nursing marketing plans for Cincinnati, Ohio

Assess potential referrals or potential admissions and work to admit the patient to the optimal Otterbein location

Distribute brochures, fliers and other promotional items to referral sources in the targeted hospitals

Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to assure easy transition of patient from hospital to Otterbein

Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions

Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel

Create digital marketing strategies applicable to the geography supported by this position

Ability to create and execute creative approaches to virtual marketing

Performs any other duties as assigned

Qualification

Referral marketingHealthcare admissionsDigital marketingData managementOrganizational skillsPatient careCommunication skillsTeamwork

Required

BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting

Knowledge of data management (customer relationship management) programs preferred

LPN, RN, or social worker with experience as a clinical liaison (preferred)

Excellent organizational/planning/time management skills

Experience in supporting multiple locations/teams

Outstanding verbal and written communication skills to connect with referral partners and patients/residents

Reliable transportation required