ASSA ABLOY Group · 15 hours ago
Digital Marketing Operations Manager
Winston-Salem, NC
Full-time
Onsite
Senior Level
6+ years expASSA ABLOY Group, a global leader in opening solutions, is seeking a Digital Marketing Operations Manager to enhance their digital marketing capabilities. This role is pivotal in managing digital marketing initiatives, ensuring operational excellence, and overseeing the execution of marketing strategies across various platforms.
BiometricsConsumer ElectronicsElectronicsFurnitureHomeland SecurityManufacturingPublic SafetySecurityService IndustrySmart Home
Responsibilities
Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives
Translate strategic objectives into clear execution plans, timelines, and requirements
Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms
Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners
Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic
Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows
Manage day-to-day relationships with marketing agencies and external partners
Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards
Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms
Own business requirements and coordination for marketing technology integrations (e.g., website forms to lead destinations, analytics tagging, vendor systems)
Partner with Analytics and internal stakeholders to improve data quality across digital initiatives
Maintain governance standards for campaign tracking, naming conventions, and source attribution
Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables
Conduct periodic audits of digital workflows, forms, and tracking to identify and resolve issues before they impact performance
Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation
Evaluate and recommend AI-enabled solutions that support scalability, speed, and consistency in marketing execution
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or a related field (or equivalent experience)
Minimum of 6–10 years of experience in digital marketing, marketing operations, or related roles
Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging
Experience managing agencies or external vendors
Strong understanding of lead workflows, campaign operations, and digital execution dependencies
Familiarity with modern AI tools and platforms used in marketing operations and content workflows
Overnight and extended travel – approximately 2-3 nights per quarter
Benefits
Medical/Dental/Vision
Paid Time Off
Paid Holidays from day one
Tuition reimbursement
401k plan (with an automatic 3% company contribution, regardless of your contribution)
Company
ASSA ABLOY Group
ASSA ABLOY Group is a door opening solutions, dedicated to satisfying end-user needs for security, safety, and convenience. It is a sub-organization of ASSA ABLOY Group.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.01MKey Investors
Callaghan Innovation
2020-10-09Grant· $0.01M
Leadership Team
Eva Karlsson
Vice President Business Area Air Handling Cooling & Heating
John McGuire
Vice President of Corporate Development - Yale & August Home
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2025-12-05
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