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Accenture · 1 day ago

SAP Marketing Development Lead

Detroit, 1001 Woodward Avenue, Corp

Full-time

Onsite

Mid, Senior Level

$74K/yr - $219K/yr

5+ years exp

Accenture, through its Navisite division, is a trusted digital transformation partner for global brands. The SAP Marketing Development Lead will develop and execute demand generation campaigns for SAP solutions, collaborating with various teams to drive pipeline and revenue growth.

Business Information SystemsConstructionConsultingInformation ServicesInformation TechnologyInfrastructureManagement ConsultingOutsourcing

No H1B

Responsibilities

Plan, execute, and measure demand generation campaigns for Navisite part of Accenture’s solutions, including email, webinars, events, content syndication, social media, and paid media

Collaborate with the SAP sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics

Manage the SAP demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue

Make decisions through demand driven data

Leverage marketing automation and CRM tools to create, execute, and report on campaigns

Build and maintain relationships with key SAP partners and influencers to co-create and co-promote demand generation campaigns

Stay abreast of the latest trends, best practices, and innovations in SAP marketing and demand generation

Qualification

B2B demand generationSAP ecosystem experienceCampaign managementMarketing automation toolsCloud services knowledgeCommunication skillsCollaboration skillsProject management skillsCreative thinking

Required

Minimum of 5 years experience in B2B demand generation in the technology services space

Minimum of 3 years of experience working in the Partner (SAP (highly preferred), Oracle, MFST, Workday, etc.) ecosystem with the ability to navigate key relationships

Minimum of 5 years of end to end to campaign experience including but not limited to creating campaigns, leading execution, editing and understanding how to create and execute campaign plans, etc. (not just project management experience)

Bachelor's degree or equivalent (minimum 12 years' work experience). If Associate's Degree, must have equivalent minimum 6-year work experience