Howard University · 3 weeks ago
Social Media Strategist
Oddfellows Building
Full-time
Onsite
Entry, Mid Level
$64K/yr - $70K/yr
2+ years expHoward University is dedicated to enhancing its brand and visibility through innovative digital strategies. The Social Media Strategist will manage social media calendars, develop tailored content, and perform social listening to enhance the university's online presence and reputation.
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Responsibilities
Identify and execute strategies to build Howard University’s visibility and enhance its reputation through innovative use of social platforms
Create and maintain comprehensive social media calendars across flagship channels
Assist with the on-boarding of new University social media accounts, ensuring adherence to governance guidelines
Develop, plan, and implement creative programs, campaigns, and engagement strategies to grow audiences and increase impact
Provide timely and accurate social media reporting that highlights KPIs, insights, and recommendations
Support governance tracking, including account audits, policy adherence, and training
Collaborate with Office of University Communications leadership and staff to ensure alignment between institutional priorities and digital storytelling
Recommend new tools, platforms, and technologies (including generative AI) that advance University objectives
Provide training, workshops, or consultative support to internal stakeholders
Manage social communities across all official platforms and foster positive engagement
Support crisis communications management by monitoring trends and providing timely recommendations
Qualification
Required
Bachelor's degree in Communications, Marketing, Advertising, Public Relations, or a related field
2–3 years of progressive experience in digital communications, social media management, or online marketing
Required: high-level to expert proficiency in Canva and social-native video editing
Demonstrated ability to work in a high-volume environment and manage multiple projects
Preferred
Hands-on experience managing a highly active, high-reach social platform (university, corporate, entertainment, or public figure)
Demonstrated knowledge or high interest of generative AI tools and technologies for content creation
Intermediate to advanced skills in higher-end editing software (Adobe Premiere or similar)
Experience with social media scheduling software (Meltwater, Sprout, Hootsuite, Loomly, Later, or similar)
Prior social media experience in higher education, large organizations, or public-facing institutions preferred but not required
Benefits
Comprehensive medical, dental, and vision insurance, plus mental health support
PTO, paid holidays, flexible work arrangements
Competitive salary, 403(b) with company match
Ongoing training, tuition reimbursement, and career advancement paths
Wellness programs, commuter benefits, and a vibrant company culture
Company
Howard University
Howard University is a federally chartered, private, coeducational, and nonsectarian university.
5001-10000 employees
H1B Sponsorship
Howard University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (34)
2023 (31)
2022 (29)
2021 (14)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
$29.9MKey Investors
Gilead SciencesAmerican Academy of Orthopaedic SurgeonsNational Endowment for the Humanities (NEH)
2024-02-27Grant
2023-12-01Grant· $0.02M
2023-01-10Grant· $0.15M
Leadership Team
Ta-Nehisi Coates
Sterling Brown Endowed Chair, Department of English
Recent News
2026-01-16
Government Technology US
2026-01-16
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