Merkle · 5 days ago
Senior Manager, Technology Strategy
New York, United States
Full-time
Hybrid
Mid, Senior Level
$94K/yr - $152K/yr
7+ years expMerkle is seeking a Senior Manager for Technology Strategy to partner with senior leaders and drive technology consulting efforts. The role involves mastering marketing technology frameworks and leading client engagements to enhance customer experiences through technology integration.
AdvertisingMarketing
Responsibilities
Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech
Connect technology capability goals to our needs and build compelling stories to explain value
Build relationships and manage client expectations by facilitating and driving client meetings and discussions
Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel (can maintain spreadsheets), and Lucidchart
Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups
Bring an industry-leading perspective / POV about an important area of the customer experience technology stack and create expertise
Provide opinions and recommendations in all manner of marketing-related technology use cases
Lead consulting engagements by building the storytelling and developing recommendations for how to best use information and technology to guide programs across all channels and media
Manage consulting analysts to guide work product development, coach storytelling skills, and educate on technology capabilities
Leverage existing frameworks and gather important assets and materials
Oversee internal projects to improve the offerings and capabilities of the team including bringing new consulting engagements to leadership for consideration
Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences
Support business development opportunities across variety of industries as a technology strategy subject matter expert (SME) or finding opportunities within existing clients
Qualification
Required
7+ years of experience consulting within technology or marketing OR 7+ years of experience working in a digital agency operating marketing technology in a specific field
Senior knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies
Expert knowledge in a focused capability or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems will be evaluated
Experience managing people
Expert proficiency in excel (can maintain spreadsheets), PowerPoint, Lucidchart, Miro and Vizio
Bachelor's degree from an accredited college/university
Ability to travel for clients up to 25%
Preferred
Seasoned understanding and proficiency in how a technology ecosystem works and is implemented to be used by marketing/business teams, including platforms such as, Email Service Platform, CDP, Digital Asset Manager, Data Lake, or ID Resolution technology. This should include major requirements for successful implementation and the problems a technology is built to resolve. It may also include an understanding of different vendors for a technology and how they each provide unique solutions in the larger marketplace for the technology
Success in leading consulting work for clients and providing presentations and deliverables to a client
Demonstrated experience in testing, expanding, and correcting one's personal knowledge of a topic to improve existing skills
Desire to understand client systems and challenges naturally enough to provide insightful, nuanced, and recommendations specific to the client
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
Merkle
Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.
10001+ employees
H1B Sponsorship
Merkle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (67)
2023 (58)
2022 (56)
2021 (85)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$123.54MKey Investors
TCV
2016-08-08Acquired
2016-03-08Series Unknown· $10M
2015-08-14Series Unknown· $5.67M
Leadership Team
Amanda Gessert
Senior Vice President, Analytics
Jen Todd Gray
SVP, GM Promotions & Gamification / Head of Experience Creative
Recent News
2026-01-10
2025-09-17
Company data provided by crunchbase