Manager, Marketing Effectiveness jobs in United States
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dentsu · 3 weeks ago

Manager, Marketing Effectiveness

positionNew York, United States
timeFull-time
remoteOnsite
seniorityMid Level
money$68K/yr - $110K/yr
date4+ years exp

Dentsu is a company focused on optimizing marketing initiatives for clients. The Manager, Marketing Effectiveness will drive the implementation of analytics solutions, manage data delivery processes, and ensure team success while collaborating across teams.

AdvertisingInformation ServicesMarketing

Responsibilities

Execution and subject matter expertise of overall analytics strategy on behalf of clients, including data onboarding, data integration, reporting, measurement, testing, advanced analytics (including operationalized machine learning), insight development, & forecasting
Understand core business challenges facing clients, to develop and report on relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
Ensure understanding between daily analytics support & approved measurement frameworks
Own, maintain, and manage aspects of data governance with the support of other team members
Work with internal planning, activation, and audience team members, and with team members within the client team, as a Data Analytics subject matter expert
Prepare and deliver presentations for internal and external audiences
Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
You will report to Associate Director, Analytics

Qualification

Media analytics experienceData management toolsData visualization toolsMicrosoft ExcelAnalytical skillsCommunication skillsTeam-orientedAttention to detail

Required

4+ years of media analytics experience in a media agency environment
Bachelor's degree in Statistics, Economics or related quantitative field, required
Experience with regular client communication, including presentations of reports
Advanced proficiency with Microsoft Excel
Prior experience with data management and transformation tools (Snowflake, Azure, Databricks, etc) is highly valued
Proficient with data visualization tools (Tableau, Power BI, Looker, etc)
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent written and oral communication skills, including data visualization skills
Team-oriented with a collaborative spirit, coaching
Exceptional attention to detail with the ability to quickly and accurately turn around project deliverables

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

dentsu

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Glassdoor3.7
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We are dentsu.
dateFounded in 1968
location
London, England, GBR
people-size10001+ employees
web-link
https://www.dentsu.com

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands

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Company data provided by crunchbase