Fountain Digital · 2 weeks ago
Marketing Automation Manager
United States
Full-time
Remote
Senior Level
7+ years expFountain Digital is a marketing agency focused on delivering measurable results for clients through email marketing and automation strategies. The Marketing Automation Manager will guide best practices, execute campaigns, and mentor team members while managing marketing automation initiatives across various verticals, primarily in Senior Living.
AdvertisingInformation TechnologyMarketingWeb DesignWeb Development
Hiring Manager
Cliff Karklin
Responsibilities
Help define and evolve the agency’s marketing automation best practices and strategy across clients and verticals
Enhance our marketing automation playbook for the Senior Living vertical, and beyond
Serve as our subject matter expert on marketing automation, lead nurturing, and CRM-integrated campaigns
Mentor and develop internal team members to build operational excellence and technical depth
Lead the development of comprehensive email marketing strategies tailored to client objectives and target audiences
Design, build, and deploy email campaigns, including newsletters, product launches, promotional emails, and drip sequences
Lead A/B and multivariate testing strategies for messaging, creative, layouts, cadence, and journey mapping to improve key performance metrics like open rates, click-through rates, and conversions
Utilize audience segmentation techniques to craft personalized messages that resonate with specific audience groups
Ensure flawless execution of campaigns from creative QA through delivery
Own performance reporting for email and automation programs, connecting campaign-level platform metrics to business outcomes from the CRM
Regularly analyze campaign performance metrics, develop actionable insights, and share recommendations with the team and clients
Collaborate with the analytics team to build, maintain, and improve our internal and external dashboard reporting
Serve as an owner and administrator of key marketing automation platforms (ActiveDemand, Hubspot, Klaviyo, and others)
Build and manage automation workflows in our key platforms
Partner with development and analytics teams to ensure CRM, website, and pixel integrations are clean, well-structured, and actionable
Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
Implement and improve deliverability best practices
Champion accessibility and responsive design standards in all email templates
Qualification
Required
7-10 years of experience in email marketing, preferably in an agency or client-facing role
Ability to quickly learn the intricacies of new industries, and leverage those learnings in comprehensive strategies
Bachelor's degree
Demonstrated ability to translate marketing goals into data-driven automation strategies
Proficiency in email marketing platforms (e.g., ActiveDemand, HubSpot, Klaviyo)
Strong knowledge of email best practices, audience segmentation, and deliverability optimization
Experience with data analysis tools like Google Analytics, Looker Studio, or similar platforms
Strong understanding of CRM platforms and their interplay with marketing automation tools
Proficiency in Google Workspace tools (Gmail, Docs, Slides, Sheets)
Exceptional written and verbal communication skills
Highly organized, self-motivated, and able to manage multiple projects under tight deadlines
Solid understanding of HTML, email templating, and responsive design principles
This role is ideal for a results-oriented marketer who enjoys combining creativity with data-driven insights to deliver impactful email marketing campaigns
Preferred
Senior Living vertical experience highly preferred
Agency experience highly preferred
Company
Fountain Digital
Fountain Digital offers digital Marketing, analytics, development, and systems integration services.
51-200 employees
H1B Sponsorship
Fountain Digital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
Funding
Current Stage
Growth StageLeadership Team
Evan Horomanski
Chief Sales Officer
Recent News
PR Newswire
2025-04-03
Company data provided by crunchbase