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24 Seven Talent · 1 week ago

Associate Manager, Paid Search

United States

Full-time

Remote

Mid Level

$80K/yr - $100K/yr

3+ years exp

24 Seven Talent is seeking an experienced Associate Manager, Paid Search to lead and elevate paid search marketing initiatives that drive business growth and customer acquisition. This role involves overseeing the strategy, execution, and optimization of paid search campaigns across multiple platforms to ensure maximum return on investment and impactful audience reach.

Human ResourcesRecruiting

Hiring Manager

Bridget Mascolo

Responsibilities

Lead end-to-end paid search campaign strategy, execution, and optimization

Manage keyword research, account structure, ad copy testing, and bidding strategies

Leverage automation, scripts, and bulk editing to scale efficiently

Develop testing roadmaps to improve performance outcomes (copy, bidding, placements etc.)

Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)

Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities

Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis

Qualification

Paid search campaign managementGoogle Ads certificationMicrosoft Ads certificationPerformance marketingKeyword strategyBidding strategiesAutomationAnalytical skillsProject management best practices