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Kohler Co. · 1 day ago

Marketing Manager, Brand Marketing

Kohler, WI

Full-time

Onsite

Mid, Senior Level

$101K/yr - $156K/yr

5+ years exp

Kohler Co. is a leading company in the kitchen and bath industry, and they are seeking a Brand Marketing Manager for their North America division. The role involves developing and executing integrated marketing campaigns to enhance brand penetration and drive business growth through strategic marketing initiatives.

Consumer Goods

No H1B

Responsibilities

Drive brands’ business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach

Owning and uncovering deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs

Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence

Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned across paid, owned & earned tactics

Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders

Prepare annual marketing presentations that outline the brand's strategy and clearly articulated P.O.P & P.O.D opportunities

Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings

Evaluate competitor promotions and programs for each product group

Apprise business teams of competitor activities and changes in the marketplace

Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business

Provide inputs on new product launch forecasts

Meet with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions

Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge

Evaluate and assign product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics

Develop core marketing assets to be leveraged across all channels rooted in consumer insights and research

Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences

Leverage best practice Performance Marketing results in Campaign development and execution

Partner with Media Team to align the right content for the right platforms to support new launches

Monitor performance to identify opportunities for improvement & in-campaign optimization

Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets

Develop Content for Consumer Events (Live and Virtual) for assigned categories and themes

Develop and communicate Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow

Consult on the development of communication tools to aid product training for Kohler and Distributor Sales associates

Manage assigned Campaign Budget(s) to achieve financial objectives and provide support and detailed input into the KBNA Communications budget for assigned product category

Monitor the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis

Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders

Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations

Qualification

Brand ManagementMarketing StrategyConsumer InsightsPerformance MarketingGo-To-Market StrategyCross-functional LeadershipBudget ManagementCreative ThinkingPresentation Skills

Required

Bachelor's degree in marketing or equivalent

5+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations

Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams

Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy

Strong communication and presentation skills for internal and external audiences

Creative thinker & storyteller

Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming