Fanatics · 1 week ago
Senior Manager, App Strategy & Operations
95 Morton St, New York, NY, 10014, US
Full-time
Onsite
Senior Level
$140K/yr - $167K/yr
7+ years expFanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. They are seeking a Senior Manager, App Strategy & Operations to support the development of commercial strategy and initiatives that grow engagement with Fanatics app users.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Support Senior Director on the development of the overall Fanatics app customer value proposition, defining the role of Shop, Free-to-Play, Scores, Ticketing and cross-sell to other Fanatics apps and experiences in driving user engagement
Drive development of Fanatics app-specific commercial objectives and targets, partnering with Analytics, Finance and Product to define key metrics and stand up dashboards and reporting processes (e.g. weekly business reviews) that measure app performance at both the customer and the proposition level
Identify, sell in and lead implementation of new app propositions and commercial initiatives (e.g. seasonal campaigns, new features), partnering closely with Product, Marketing, Analytics and other stakeholders
Partner with Product, Design, Research & Insights and Analytics teams to assess the competitive market, identify pain points with current experiences and recommend opportunities for testing & optimization
Influence product roadmap prioritization with clear POV on expected customer and business impact
Qualification
Required
7+ years of experience in commercial strategy, go-to-market strategy, product marketing or digital product experience within fast-growing consumer businesses
Strong strategic thinker who can translate market trends, customer insights, stakeholder priorities and internal focus areas into actionable strategic roadmaps
Demonstrated experience leading large scale, complex projects requiring a high level of stakeholder engagement across multiple teams and business units
Excellent analytical, written and oral communication skills; able to explain complex concepts both simply and concisely
Comfortable working in a fast-paced, evolving environment with multiple priorities
Able to work out of the Fanatics NYC office a minimum of three days per week
Preferred
Bachelor's degree preferred
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase