Cypress HCM · 2 weeks ago
Growth Marketing Engineer
Cypress HCM is seeking a Growth Marketing Engineer to power their marketing team by building scalable systems and frameworks. The role involves owning marketing analytics, developing tools for growth teams, and enhancing marketing program effectiveness.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Own the end-to-end marketing analytics function, including dashboards, reporting frameworks, and self-serve insights that enable global and regional teams to evaluate campaign and pipeline performance quickly and confidently
Build the infrastructure for scalable growth experimentation, including rapid test setup, analytics pipelines, and automated reporting to accelerate learning velocity across campaigns, channels, and regions
Design and operationalize advanced measurement frameworks to quantify marketing impact, including multi-touch attribution, incrementality testing, MMM, CAC/LTV, media efficiency, and ROI
Design and maintain a scalable, reliable analytics and data foundation. Ensure high data integrity and bidirectional sync across core MarTech and RevTech systems (e.g., HubSpot, Salesforce, Demandbase, Clay) to power analytics, segmentation, and personalization
Build reusable workflows, templates, and automation that enable Campaign and Field Marketing teams to operate efficiently at scale
Leverage AI and LLMs to enhance enrichment, personalization, workflow automation, and scalable content operations across the marketing stack
Qualification
Required
4+ years of high-performance marketing analytics experience, supporting marketing, growth, GTM, or RevOps teams
Strong analytical skills and experience with experimentation frameworks, attribution, and funnel analysis
Deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing
Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau
Experience designing and running growth marketing experiments (creative tests, landing pages, CRM, geo tests, etc.) and building reporting infrastructure
Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights
Experience working deeply with marketing automation, CRM, ABM, and enrichment platforms such as: Clay (workflow automation, enrichment, sequencing), HubSpot (marketing automation, lead management, workflows), Salesforce (CRM, routing, reporting, Sales Cloud), Demandbase (ABM, account intent, targeting)
Ability to architect and deliver technical solutions independently, from prototype to production
Proficiency with modern programming languages (Python, JavaScript/TypeScript, SQL, or similar)
Ability to collaborate with non-technical marketing partners and translate complex technical concepts into actionable insights