Bayer · 1 week ago
Brand Mgr
Whippany, NJ
Full-time
Onsite
Mid, Senior Level
$117K/yr - $175K/yr
3+ years expBayer is a company driven to solve the world’s toughest challenges, and they are seeking a Brand Manager to develop and achieve brand objectives and strategies. The role involves managing marketing plans, overseeing brand strategies, and leading cross-functional teams to enhance brand equity and health.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Establishes and directs the development and implementation of the brand's marketing plans and budget and long-term financial plans to achieve the category's volume, profit and spending objectives
Effectively plans to ensure that top line sales goals and bottom-line profit goals are met, by overseeing the execution of brand strategies through the Brand Management team, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities
Partner with Innovation Director and Mangers to develop and execute 3–5-year NPD strategy to support overall brand objectives
Manages, coaches, and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers. The Brand Manager supervises his/her resources to achieve brand objectives and clearly communicates standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload, and appropriate delegation
Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them
Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy
Manages and leads multiple cross functional teams, including R&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood, and implemented by all cross functional groups
Supports the strategic brand plans that not only deliver on annual and longer term financial objectives but also protect brand equity and enhance brand health
Qualification
Required
BS/BA degree
Fit to Win Competencies: Action oriented/drives results, learning and change agility, plans and aligns, collaborates, customer focus, builds effective teams, cultivates innovation, drives stakeholder engagement, effectively manages suppliers
Fit to Win Skills: Financial and Operational Acumen: financial management skills to critically and objectively assess programs/investments vs results
Ability to streamline operational processes and drive efficiency through use of technology. Excellent problem-solving skills
Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting
Proven ability to assess and react to complex data points, distilling information down to actionable insights
Marketing Brand Building: Excellent communication skills required
Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders. Strong project management skills, including identifying key milestones and delivering against deadlines
Preferred
MBA with 3 years of experience in a similar or related role, ideally in a CPG/healthcare environment or BS/BA with 5 years of experience in a similar role, ideally in a CPG/healthcare environment
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
2026-01-19
2026-01-19
2026-01-19
Company data provided by crunchbase