Flowers Foods & Subsidiaries · 15 hours ago
Route Sales Director
San Leandro, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$80K/yr - $90K/yr
5+ years expFlowers Foods & Subsidiaries is looking to add a talented Route Sales Director to their team. This position is responsible for managing and supporting Route Sales Representatives in customer relationship management, sales activities, and developing sales strategies to enhance brand recognition and customer base.
BakeryConsumerFood and BeverageFood Processing
Responsibilities
Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area
Exercise discretion and independent judgment in carrying out job duties
In conjunction with Route Sales Representatives, call on customers to promote additional sales and brand awareness
Advise RSRs on maintaining and developing relationships with customers
Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales
Collaborate with Market VP and RSRs to analyze market and territory opportunities so that they can increase sales and grow territories
Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives
Stay current on consumer insights and adjust sales strategies accordingly
Work with RSRs on potential opportunities to acquire new customers
Work with RSRs on product promotions, displays, and other opportunities to build sales
Track market conditions for customers
Advise RSRs on the effectiveness and frequency of in-store displays and other promotions
Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures
Qualification
Required
At least 5 years of relevant experience in general management or sales
Bachelor's degree (preferably Sales or Business Administration) or equivalent experience
Preferred
Past experience as a sales rep, distributor, or other sales position preferred
Benefits
Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Company
Flowers Foods & Subsidiaries
Headquartered in Thomasville, Ga., Flowers Foods, Inc.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.3B2025-02-11Post Ipo Debt· $800M
2021-03-02Post Ipo Debt· $500M
2001-03-28IPO
Leadership Team
Jeff Shura
Sr. Vice President Engineering & Technology
Robert Benton
Executive Vice President of Network Optimization
Recent News
Food Business News
2026-01-11
2026-01-09
Food Business News
2026-01-08
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