Brand Bolt · 2 months ago
Copywriting Manager - DTC Health Brands
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expBrand Bolt is a 9-figure portfolio of leading skincare and women’s health brands seeking a dynamic Copywriting Manager who excels equally in direct response copywriting and project management. The role involves overseeing the copy department's daily workflows, ensuring copy quality and brand alignment, and managing junior copywriters while remaining hands-on with writing and optimizing copy for key campaigns.
Marketing & Advertising
Responsibilities
Serve as a writer for foundational campaigns, product launches, and major evergreen funnels
Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s
Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams
Manage junior copywriters— tasking them efficiently, developing their talent and sharing the key data
Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity
Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint
Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table
Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met
Track all project statuses and proactively hold team members accountable for deliverables and expectations
Create an environment of continuous feedback and access to up-to-date reporting
Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency
Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards
Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice
Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch
Lead effective, results-focused creative calls that drive action and clarity
Create new high-converting video variations from existing assets
Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests
Ensure brand voice and conversion benchmarks are maintained across all creative outputs
Qualification
Required
Minimum 8 years of hands-on experience in direct response copywriting, with a portfolio showcasing results
At least 5 years of industry experience in skincare, women's health, or health supplements
Demonstrated mastery of persuasive selling and funnel-based marketing
Outstanding organizational and project management skills, with proven success leading teams and projects in tools such as Notion
Extraordinary attention to detail—you catch typos, odd phrasing, and off-brand elements instantly
Experience with Descript (or similar) for video editing and test creation
Track record of running productive, purposeful meetings and driving actionable outcomes
Ability to enforce accountability while maintaining a positive, collegial team environment
Preferred
Familiarity working within EOS framework preferred
Benefits
Flexibility and autonomy of a remote work environment built on trust and accountability
Competitive compensation
Generous performance-based incentives
Company
Brand Bolt
With decades of experience in health, wellness, beauty, copywriting, media buying, strategy, performance, conversion optimization, and high-level leadership, we are experts in igniting brands to success in the fiercely competitive digital world.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase