GNC · 1 week ago
Director, Ecommerce Business Operations
Pittsburgh, PA
Full-time
Hybrid
Director/Executive
$135K/yr - $155K/yr
8+ years expGNC is a global leader in health and wellness innovation, inspiring individuals to achieve their goals with a dynamic range of products. The Director of eCommerce Business Operations will lead the business planning, execution, and optimization of the digital commerce ecosystem, driving operational excellence and cross-functional collaboration to enhance customer experiences and achieve revenue goals.
Health CareManufacturingNutritionRetailWellness
Hiring Manager
Carlos Tapia
Responsibilities
Deliver E-Commerce P&L ensuring channel KPIs aligned to EBITDA goals
Lead business planning (categories, merchandising mix, promotions) to align to sales targets
Drive weekly and monthly business reviews with clear variance analysis and partner with teams to identify and prioritize actions
Map and refine end-to-end eCommerce processes (product setup, content readiness, promotions, checkout flow, fulfillment, returns, etc.)
Serve as primary liaison across cross-functional teams to ensure timely and high-quality execution
Identify process gaps and lead operational improvement initiatives; drive standardization and documentation
Optimization recommendations: Partner with marketing, merchandising, and product teams to identify and prioritize actions that improve site performance or profitability
Forecasting and planning: Collaborate with FP&A and Merchandising on demand or sales forecasting based on historical data, trends, and promotional calendars
Oversee platform readiness, site operations monitoring, and resolution workflows for issues impacting customer experience (site errors, broken links, search & navigation, latency, etc.)
Partner with Product & Engineering teams to manage release calendars, UAT, and system enhancements
Work closely with Customer Service and CX teams to address customer friction points, return patterns, and service needs
Reporting: Build performance dashboards for leadership to enable quick, data-driven decisions
Optimize product mix, pricing, and promotional strategy to balance growth and margin
Partner with Merchandising on assortment and inventory alignment to digital demand
Work with supply chain and finance to optimize fulfillment methods by category to improve customer experience and profitability
Ensure digital KPIs (traffic, conversion, AOV, repeat rate, CAC, and LTV) align to EBITDA goals
Additional duties as assigned
Qualification
Required
8+ years of experience in eCommerce operations, digital merchandising, digital product, or related analytical/operational roles
3+ years of people leadership experience
Proven success managing cross-functional business operations within a retail or direct-to-consumer environment
Strong understanding of eCommerce systems including CMS, PIM, OMS, ERP, and web analytics platforms
Highly analytical with the ability to convert insights into operational plans
Excellent communication skills and ability to work across both technical and business teams
Strong group facilitation and team building skills
Excellent written skills required for preparation of process documentation, deliverables, proposals, and statements of work
Excellent verbal, interpersonal and presentation skills
Company
GNC
As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.
10001+ employees
H1B Sponsorship
GNC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (3)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Harbin Pharmaceutical Group
2020-09-18Acquired
2018-02-13Post Ipo Equity
2011-04-01IPO
Leadership Team
Alan Chester
Chief Supply Chain Officer
Cheri Mullen
SVP, Chief International Officer
Recent News
2025-11-25
Company data provided by crunchbase