IDR, Inc. ยท 3 days ago
Senior Marketing Data & Activation Engineer (ESP Migration Enablement)
Brentwood, TN
Full-time
Onsite
Senior LevelIDR, Inc. is seeking a Senior Marketing Data & Activation Engineer to join one of their top clients. This role is pivotal in ensuring seamless data accuracy and integration stability during the migration from Adobe Campaign Classic to the Zeta platform.
Information TechnologyRoboticsSoftware
Responsibilities
Lead the validation and mapping of data structures from Adobe Campaign Classic to Zeta, ensuring audience parity and resolving discrepancies
Collaborate with IT and vendors to troubleshoot data issues and maintain activation correctness and identity governance post-migration
Oversee customer identity resolution, ensuring opt-in, opt-out, and preference data accuracy across channels
Prepare and validate customer attributes and event data for personalization, triggered journeys, and lifecycle messaging
Reconcile performance data and support executive-ready explanations of performance changes
Qualification
Required
Proven experience in leading migrations between email/marketing platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Zeta
Strong understanding of audience validation, suppression logic, and schema mapping
Experience with customer identity resolution and preference data management
Proficiency in SQL and API integration work
Ability to troubleshoot and validate event data for personalization and lifecycle messaging
Benefits
Full Benefits; Medical, Vision, Dental, and more!
Employee Stock Ownership Program
Medical, Dental, Vision, and Life Insurance
Company
IDR, Inc.
IDR, Inc.
Founded in 1998
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ashley Holahan
President and CEO
Recent News
2025-11-19
SeekingAlpha
2023-11-24
Company data provided by crunchbase