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Teradata · 1 week ago

Senior Manager, Content & Creative Studio – Corporate Marketing

California, United States

Full-time

Hybrid

Senior Level

$133K/yr - $199K/yr

Teradata is a leader in cloud analytics and data platforms for AI, empowering organizations to make informed decisions. The Senior Manager, Content & Creative will be responsible for developing and managing scalable content strategies that align with corporate narratives and campaigns, ensuring high-quality, reusable content across various channels.

AnalyticsBusiness IntelligenceCloud Data ServicesCloud StorageData GovernanceData ManagementMarketingPrivate CloudSaaSSoftware

Responsibilities

Define content pillars and themes that ladder to the corporate narrative and priority programs (e. g. , AI Factory, Autonomous AI + Knowledge Platform, industry plays)

Build and manage the editorial calendar across thought leadership, exec storytelling, campaigns, web, social, events, and internal channels

Translate business priorities into content plans, briefs, and asset roadmaps that scale globally

Develop executive-ready POVs, hero narratives, and signature storylines grounded in customer outcomes and proof

Create persona-specific narratives for key buyers (CDAO/CAO/CIO/CTO) and map content to the buyer journey (awareness → engagement → opportunity influence)

Ensure content reflects the customer voice and market language, not internal terminology

Produce and/or lead development of multi-format assets: web and campaign copy, decks, social kits, videos, one-pagers, toolkits, event creative, and internal storytelling

Create strong creative briefs; manage timelines, reviews, and delivery against launch moments and campaign windows

Design assets with a “reuse-first” approach using modular components that can be localized and repurposed

Apply the visual identity and design system consistently across touchpoints; extend templates and standards for scale

Build playbooks and toolkits that enable regions and GTM to adapt content while maintaining narrative and design consistency

Review and quality-check assets to reduce brand dilution and strengthen coherence across corporate and partner channels

Manage agency and freelance partners for design, video, copy, and specialized production; ensure quality and on-time delivery

Partner with Brand, Digital & Lifecycle to align on campaign direction and channel fit (Brand/Studio = “what,” Digital = “how”)

Collaborate with Marketing & Experience Ops to support intake workflows, DAM/taxonomy usage, SLAs, and measurement

Qualification

Content StrategyCreative ProductionProject ManagementCustomer-Centric ApproachEffective Partner ManagementData-Informed MindsetAttention to Detail

Required

Strong content and creative producer who can translate strategy into outputs quickly and consistently

Excellent writing/editing skills with executive presence and a customer-forward voice

Creative judgment and attention to detail; understands scalable design systems and brand consistency

Strong project management and stakeholder leadership across global, cross-functional teams

Data-informed mindset: comfortable using performance insights to improve content effectiveness

Customer-centric approach: consistently anchors storytelling in customer needs, outcomes, and proof

Effective partner manager: can brief, direct, and quality-control agencies and freelancers

Benefits

Flexible work model

Well-being

Commitment to actively working to foster an inclusive environment

Diversity, Equity, and Inclusion

Company

Teradata

Glassdoor3.8

Teradata is the connected multi-cloud data platform company. Our enterprise analytics solve business challenges from start to scale.

Founded in 1979

San Diego, California, USA

10001+ employees

https://www.teradata.com

Funding

Current Stage

Public Company

Total Funding

unknown

2007-09-21IPO

Leadership Team

Michael Koehler

President & CEO

Louis Landry

Chief Technology Officer