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Teradata · 3 days ago

Sr. Manager, Brand & Content – Corporate Marketing

California, United States

Full-time

Hybrid

Senior Level

Teradata is a leading company that provides a complete cloud analytics and data platform for AI. They are seeking a Sr. Manager, Brand & Content to lead the creation of a global content and creative marketing engine while ensuring brand consistency and alignment with corporate marketing objectives.

AnalyticsBusiness IntelligenceCloud Data ServicesCloud StorageData GovernanceData ManagementMarketingPrivate CloudSaaSSoftware

Responsibilities

Define and evolve the company’s global brand narrative, messaging house, and content standards to ensure consistency across regions, industries, and business units

Develop scalable content strategies that support corporate marketing objectives (brand awareness, thought leadership, pipeline acceleration)

Partner with product marketing, digital and lifecycle marketing, and GTM marketing to align storytelling with business priorities

Champion customer advocacy by framing narratives and content around customer needs, ensuring storytelling resonates with both existing and potential customers

Own the development and execution of corporate-level brand campaigns, including global awareness, thought leadership, and major launches

Ensure campaigns reflect the global brand narrative and amplify corporate priorities across channels

Partner closely with the Director of Digital to activate campaigns through paid, owned, and earned channels — with Brand driving the what (story, creative, content) and Digital driving the how (channel mix, targeting, optimization)

Provide toolkits and campaign assets that enable regional teams to adapt campaigns for local market needs while ensuring brand consistency

Ensure all campaigns are built around a customer framework—speaking authentically to customer priorities, challenges, and aspirations

Build and manage an in-house content and creative function to deliver global-level campaigns, hero content, and corporate initiatives

Establish playbooks and brand guidelines that guide regional and field teams in adapting content for local markets

Oversee the development of high-quality content assets across digital, social, events, campaigns, and internal channels

Create and maintain content calendars, asset libraries, and distribution workflows for scale and reuse

Prioritize content that not only reflects the brand but also elevates the customer voice—ensuring every asset demonstrates clear relevance to customer needs

Lead, coach, and develop a small team of content writers and designers to deliver impactful, customer-centric assets at scale

Identify and manage agency partners to support local campaign adaptation, event creative needs, and specialized content production

Negotiate scopes of work and ensure agency alignment to brand standards, budgets, and performance expectations

Build a network of preferred partners that regional teams can leverage under corporate oversight

Drive partner alignment to a customer-centric approach so external work mirrors the same commitment to advocacy and authenticity

Define brand and content standards, guidelines, and frameworks that ensure consistency across regions, industries, and campaigns

Partner with Marketing Operations (Content Ops) to operationalize governance through systems, workflows, metadata, and analytics

Provide oversight to ensure that governance processes (intake, prioritization, approvals, localization, versioning) are applied consistently, without owning day-to-day enforcement

Collaborate with Marketing Ops on performance dashboards and KPIs, interpreting results to optimize brand campaigns and storytelling

Regularly audit brand execution across corporate, regional, and partner channels to prevent brand dilution and ensure adherence to standards

Measure success not just by brand adoption and consistency, but also by the degree to which content reflects and amplifies customer needs, feedback, and satisfaction