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Penn State University · 1 week ago

Part Time - Pullo Center - Digital Marketing Specialist

Penn State York

Full-time, Part-time

Onsite

New Grad, Entry Level

Penn State University is seeking a creative storyteller and conceptual thinker for the part-time role of Digital Marketing Specialist at the Pullo Family Performing Arts Center. The specialist will manage social media content, oversee digital platforms, and promote events to maximize ticket sales.

Higher Education

Responsibilities

Oversee, draft, develop, and edit content for digital platforms, including social media, newsletters, email blasts and website

Create and implement a dynamic content calendar in partnership with Pullo Director and marketing team

Monitor channel analytics and stay abreast of trends, tools and best practices for event promotion

Ensure email communications and website are accessible, on-brand, and consistent with organizational voice and design standards

Qualification

Social media managementContent creationAdobe Creative SuiteWriting for marketingData analysisWeb content managementOrganizational skillsTeam playerPositive outlook

Required

Knowledge of social media platforms, best practices, scheduling tools and analytics, as well as the ability to create innovative and engaging content

Solid photo/video-taking and editing skills, including visual content creation

Working knowledge of and experience with platforms such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, Microsoft 365 (Outlook, Teams, Forms, Planner)

Writing for both marketing and public relations (requires willingness to become proficient with the Penn State Brand Book, Chicago Manual of Style, and AP Stylebook)

Proven ability to develop comprehensive communication plans for diverse audiences, to include a social media plan/content calendar and news schedule, as well as identifying avenues for internal and external storytelling

Monitor key performance indicators and metrics to evaluate the impact and effectiveness of communication strategies/initiatives and use data analysis to refine communication approaches

Basic web content management

Strong organizational skills and the ability to multi-task and prioritize, while also being comfortable in a fast-paced environment

A positive outlook, tempered with a sense of humor, and a commitment to representing Penn State York within the community

Preferred

A Bachelor's degree in communications, public relations or a related field is a plus, but a combination of education and/or experience will be considered