Right Side Up · 2 weeks ago
Offline Marketing Manager-Podcast
Right Side Up is a premier growth marketing consulting firm in the U.S. They are seeking an Offline Marketing Manager-Podcast to lead strategy, planning, and execution of podcast media campaigns, focusing on customer acquisition and campaign optimization.
AdvertisingFreelanceMarketingMarketplace
Responsibilities
Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition
Analyze and optimize data driven campaigns on an ongoing basis
Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients
Work with advertiser teams to write and optimize copy and other creative deliverables
Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality
Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate
Qualification
Required
3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
In-house, freelance/consulting, agency, or publisher experience are all relevant
A self-starter and self-organizer with strong attention to detail
Able to draw compelling insights from performance data
Not satisfied with 'good enough,' and proactively seek better process and outcomes
Able to take your work seriously (and still have a sense of humor!)
Confident and composed in a client-facing environment
Comfortable working with and maintaining relationships with publishers
Proficient in Excel and Google Suite (Docs, Sheets, Slides)
Preferred
Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement
Company
Right Side Up
Right Side Up is a marketing agency that offers digital, offline, and e-commerce marketing services.
Funding
Current Stage
Growth StageLeadership Team
Recent News
2024-02-20
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