TMA · 1 week ago
Sr. Marketing Analyst
Dallas, TX
Full-time
Onsite
Mid, Senior Level
4+ years expthemarketingarm is a creative agency that focuses on making culture a personal playground for brands. They are seeking a Senior Marketing Analyst to independently measure and analyze experiential and field marketing programs, transforming data into insights that influence brand and business outcomes.
AdvertisingBrand MarketingConsultingDigital Marketing
Responsibilities
Own the measurement strategy and post-evaluation of experiential and field campaigns, from framework design through final reporting
Analyze quantitative performance data (e.g., surveys, attendance, engagement, lead capture) and synthesize with qualitative observations
Design repeatable measurement models and templates to ensure consistent, comparable evaluation across programs
Partner with internal teams and clients to define evaluation priorities, KPIs, and actionable insights
Translate complex analyses into clear, persuasive PowerPoint presentations and Excel outputs
Present findings and recommendations directly to senior stakeholders and client teams, influencing strategy and execution
Identify opportunities to improve measurement frameworks, reporting processes, and storytelling techniques across campaigns
Operate independently, managing multiple projects and timelines without oversight
Contribute to broader agency measurement thought leadership by identifying new approaches, tools, and storytelling techniques
Qualification
Required
Bachelor's degree in marketing, analytics, economics, or related field
4–6 years of experience in marketing analytics, campaign measurement, or consumer insights
Proven experience analyzing quantitative results to tell a story from marketing campaigns and produce actionable strategies
Demonstrated ability to design scalable measurement approaches across multiple programs
Advanced PowerPoint skills for storytelling and client deliverables
High-level Excel proficiency for analysis, modeling, and visualization
Strong ability to synthesize complex results into a coherent, actionable narrative
Self-starter mindset: able to independently design, execute, and present analyses under tight deadlines
Confident communicator, able to present to senior stakeholders and influence decision-making through insights
Preferred
Experience with Tableau or data visualization tools is a plus
Agency or consulting background a plus
Benefits
Continuous training, educational programs, speaker series and workshops
Culture events throughout the year
Communities to connect with
Competitive vacation plan, sick days and personal days to prioritize your mental health
Parental leave
Comprehensive Medical, Dental and Vision plans
401K Retirement Savings Plan
Employee Stock Purchase Plan
Company
TMA
We create cultural resonance for brands. We have been crafting engaging content, memorable experiences, and dynamic partnerships for over 30 years.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Trina Roffino
CEO
Suzanne N. Balbadar
Chief Financial Officer
Recent News
2025-07-09
2025-03-21
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