Wheelhouse Digital Marketing Group ยท 3 days ago
Sr. Manager, Digital Strategy
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $130K/yr
6+ years expWheelhouse Digital Marketing Group is focused on delivering exceptional business performance through digital strategies. They are seeking a Senior Digital Strategy Manager to lead enterprise-level client relationships, develop data-driven strategic initiatives, and ensure effective execution of digital marketing efforts for healthcare and medical device clients.
AnalyticsDigital Marketing
Responsibilities
Lead and oversee a portfolio of ongoing enterprise client retainers and projects, managing multiple concurrent workstreams effectively
Oversee international SEO strategies, in partnership with others on the DS team and across the organization
Regularly monitor client performance, conduct technical SEO audits, and participate in Quarterly Business Reviews (QBRs)
Lead AI monitoring and optimization initiatives, staying ahead of how AI is transforming the search landscape
Conduct comprehensive competitor analysis and develop positioning strategies for each market
Create localized keyword research and content roadmaps tailored to regional audiences
Develop and support content strategies for Organic Search and other non-paid channels
Collaborate closely with Digital Advertising team to create integrated strategies that maximize performance across paid and organic channels, providing landing page strategy, conversion optimization recommendations, and user testing insights that enhance landing page performance
Identify and lead user testing opportunities to improve the website experience across paid and organic channels
Create a strategic narrative and articulate a story in client presentations that speaks to business value and ROI
Use qualitative and quantitative data to develop and support strategic recommendations
Lead weekly client calls and manage stakeholder relationships across all levels of client organizations
Evaluate situations and determine when to push through blockers, pivot strategies, or escalate for additional support
Research and stay up-to-date on SEO, international search, AI optimization, and content strategy trends and tactics
Demonstrate thought leadership through content creation, internal training, public speaking, workshops, etc
Producing strategic deliverables for clients and overseeing tactical website initiatives across multiple markets
Developing content briefs and optimization recommendations for localized content
Implementing schema markup strategies and providing technical guidance to development teams
Performing technical SEO monitoring and optimization
Delivering weekly performance updates and monthly comprehensive reports
Ensuring tactics are executed correctly without errors
Delivering outstanding work that meets or exceeds client expectations and Wheelhouse's quality standards
Fostering a culture of continuous learning and knowledge sharing within the team
Supporting Wheelhouse's service expansion in a changing digital environment, helping us stay ahead of the curve with digital trends
Qualification
Required
6+ years of experience in SEO and/or digital strategy with 3+ years of leading digital strategy for enterprise clients, preferably in healthcare or medical device industries
Proven expertise in international and multi-language SEO, with a track record of developing and executing global search strategies
Exceptional strategic thinking and analytical skills, with the ability to translate complex business challenges into actionable digital strategies and articulate their business value
Executive presence with the ability to speak clearly and convincingly to the business value of strategic initiatives, moving beyond tactical SEO to connect digital strategy to broader business objectives and revenue impact
Deep expertise in search engine optimization, content strategy, and user experience, with strong technical SEO proficiency
Experience implementing schema markup and conducting comprehensive technical SEO audits
Proficiency with Google Analytics, Google Search Console, enterprise SEO tools, and keyword research platforms
Experience with AI optimization and content strategy, including experimenting with AI tools and a basic understanding of LLMs and how they work
Understanding of CRO principles and UX optimization, with experience supporting performance marketing initiatives
Experience managing client engagements of $500K+ in value
Strong leadership abilities, including experience mentoring team members and contributing to team capability development
Outstanding relationship-building skills, with a demonstrated ability to understand clients' business goals and cultivate strong personal connections
Proven ability to independently manage strategic client relationships and lead executive-level conversations
Track record of managing multiple concurrent client workstreams effectively
Ability to balance high-level strategic thinking with attention to detail in day-to-day execution
Excellent communication and presentation skills, with the ability to create compelling strategic narratives
Agency experience is required
Benefits
Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
Access to the Company's Employee Assistance Program
Quarterly volunteering and donation match
$50 monthly Wellness stipend
$1000 annual Professional Development & Education credit
Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
Unlimited PTO
Generous Company Holidays
Monthly Mental Health Days for employees to rest and recharge
3 months of 100% paid parental leave
Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
Participation in a Student Loan Assistance program
Company
Wheelhouse Digital Marketing Group
Wheelhouse Digital Marketing Group is a performance-driven digital marketing agency that offers its services for small and large companies.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Aaron Burnett
CEO
Company data provided by crunchbase