Regional Field Marketing Manager jobs in United States
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Chobani · 3 weeks ago

Regional Field Marketing Manager

positionChicago, IL
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$94K/yr - $141K/yr
date5+ years exp

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people. The Regional Field Marketing Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences to enhance brand awareness and drive product trial in key markets.

Food and BeverageFood ProcessingManufacturing
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment
Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations
Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals
Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments
Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy
Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs

Qualification

Brand activationField marketingExperiential marketingConsumer engagementProject managementCultural marketingCommunication skillsInterpersonal skillsTeam management

Required

5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
Prior experience managing a team and building field-based programs from the ground up
Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
Excellent project management, communication, and interpersonal skills
Ability to work evenings/weekends as needed for event execution
Passion for brand-building, consumer experience, and staying close to the culture

Benefits

Medical
Dental
Vision coverage
Disability insurance
Health savings account
Flexible spending accounts
Tuition reimbursement
401k match of 100% on up to 5% of eligible pay
Fertility and childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
Employee assistance program
Fitness discounts
Wellness reimbursement
On-site gym access (certain locations)
Monthly wellness newsletter
120 hours of paid time off
11 holidays
Paid volunteer time off
Military service leave

Company

Chobani

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Chobani is a food company that produces and markets Greek yogurt crafted from natural ingredients.
dateFounded in 2005
location
Norwich, New York, USA
people-size1001-5000 employees
web-link
http://www.chobani.com

H1B Sponsorship

Chobani has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (15)
2023 (9)
2022 (13)
2021 (7)
2020 (9)

Funding

Current Stage
Late Stage
Total Funding
$2.55B
Key Investors
TPG
2025-10-16Private Equity· $650M
2024-10-15Debt Financing· $650M
2024-01-11Debt Financing· $500M

Leadership Team

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Hamdi Ulukaya
Founder and CEO
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David Arena
Senior Vice President - Supply Chain Transformation and Enterprise Data Analytics
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Recent News

PR Newswire
Chobani's Legacy Project Fund Expands to Four States
2026-01-09
Business Wire
Albertsons Media Collective Doubles Down on Performance – Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners
2025-12-11
Livemint.com
PE Firms Flood Junk Debt Market to Pay Themselves
2025-11-23
Company data provided by crunchbase