Legacy MEDSearch · 4 weeks ago
Sr. Downstream Marketing Manager
Florida, United States
Full-time
Onsite
Senior Level
5+ years expLegacy MEDSearch is an innovation-driven medical technology company specializing in advanced surgical solutions. The Sr. Downstream Marketing Manager will lead the development, execution, and optimization of integrated digital strategies to amplify brand presence and support product adoption while engaging key audiences.
EmploymentHealth CareMedical DeviceRecruiting
Hiring Manager
Corey Stephenson
Responsibilities
Develop and execute multi-channel digital marketing campaigns supporting product launches, brand awareness, lead generation, and surgeon education initiatives
Lead content marketing initiatives including blogs, email newsletters, white papers, video content, and case studies — ensuring alignment with clinical accuracy, brand messaging, and regulatory guidelines
Oversee the company’s website strategy, content updates, and SEO/SEM optimization to improve visibility and user engagement
Manage social media strategy and content creation across platforms such as LinkedIn, YouTube, Twitter/X, and relevant professional communities
Plan, place, and manage digital advertising campaigns on targeted medical platforms (e.g., VuMedi, Orthobullets, and scientific society channels)
Collaborate closely with clinical, product management, and sales teams to create compelling, compliant, and impactful digital content
Monitor and report on key digital performance metrics, using insights to continuously refine campaigns and strategies
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related discipline
Minimum 5 years of progressive digital marketing experience, ideally within the medical device, healthcare, or life sciences sectors
Strong command of website management, SEO/SEM strategies, content marketing, and social media platform management
Experience managing digital ad campaigns, analytics tools (e.g., Google Analytics, social media insights), and marketing automation platforms
Exceptional writing, editing, and content development skills with an ability to translate complex clinical topics into engaging, audience-appropriate content
Highly organized, collaborative, and comfortable working in a fast-paced, entrepreneurial environment
Preferred
Advanced degree or certifications in digital marketing, analytics, or content strategy
Company
Legacy MEDSearch
Medical Device / Surgical Robotics
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Van White
Chief Financial Officer
Paula Rutledge
Founder | Medical Device Recruiter | MedTech Headhunter | Medical Device Executive Search
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