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Kinder's Premium Quality Seasonings & Sauces · 6 days ago

Sr. Sales Strategy Manager

Walnut Creek, California

Full-time

Hybrid

Senior Level

$135K/yr - $155K/yr

6+ years exp

Kinder's is a top-five brand in multiple flavor categories, seeking a talented Sr. Sales Strategy Manager to help shape and drive their sales strategy. The role involves collaborating with various teams to develop and execute sales strategies, pricing, and promotional plans, ensuring alignment with business objectives.

Food and BeverageFood ProcessingManufacturingRestaurants

Responsibilities

Contribute to the development and execution of customer and channel level sales strategies aligned to brand and business priorities

Provide customer/sales perspective to the Brand and Innovation teams in support of the development and implementation of product pipeline

Support development and execution of go-to-market strategies for new products, ensuring successful product launch and market penetration

Support account planning to identify opportunities, incorporate category and competitive insights, and integrate brand strategies at the customer level

Advocate internally for customer and channel specific items and programs

Lead the development of pricing, promotional, and trade strategies, ensuring alignment with overall business objectives and market dynamics

Assist in developing Grocery account level trade targets by product group, in collaboration with Sales Planning and the Director of Sales Strategy

Drive the execution of GTM trade strategy to ensure promotional plans and spending are in line with budget and account level trade targets

Develop compelling selling stories leveraging brand/shopper plans and syndicated data to support the Sales team in driving distribution and optimizing in store presence

Clearly communicate our strategic business objectives, SKU priorities, merchandising guidance, and off shelf merch vehicles to our Sales and Broker teams, while holding them accountable via quarterly reviews and KPI tracking

Support execution tracking, reporting, and quarterly business reviews

Partner with Field Sales and Sales Ops to drive execution of key Go-To-Market strategies at the channel and account level

Collaborate with Trade Finance and Field Sales to optimize promotional activity and trade spend at the channel and customer level

Report progress through clear communication and KPI dashboards

Qualification

Sales StrategyAnalytical SkillsCPG ExperienceSyndicated DataTrade MarketingCommunication SkillsProblem-SolvingCross-Functional CollaborationGrowth Mindset

Required

Ability to excel in a highly cross-functional and collaborative environment

Strong analytical and problem-solving skills with the ability to translate insights into action

Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth management, category insights, shopper marketing and promotional plans

Ability to work on multiple projects simultaneously; can adapt to a quickly changing market environment

Strong written and verbal communication skills; able to tell a clear story through data

Experience with syndicated data (IRI/Nielsen/Spins) or retailer-specific data tools

Bachelor's Degree required

6–8 years of experience in Sales Strategy, Trade Marketing, or Sales Planning, preferably within CPG

Track record in agile, creative thinking and ability to work with internal cross-functional partners and external customers to translate into business results

Proven strategic thinker excited by a dynamic and high-growth organization

Data-driven decision maker with experience developing / communicating business cases and customer-facing selling materials

Experience developing sales plans / forecasts including projected trade spend impacts

Business builder who owns and drives results

Growth mindset with an excitement to learn (and teach)

Thrive in a dynamic, lean, and agile environment

Self-starter who takes initiative and speaks their mind

Excited to be part of a fast-moving team with the ability to be a leader and a follower

Enjoy making decisions and finding ways to say ‘yes' as often as possible to impactful and important priorities