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Goldback, Inc. · 1 week ago

Digital Marketing Campaign Specialist

Lehi, UT

Full-time

Onsite

Entry, Mid Level

$70K/yr - $75K/yr

2+ years exp

Goldback, Inc. is a company that offers a gold-backed currency and is focused on building strong local networks. They are seeking a Digital Marketing Campaign Specialist to coordinate, execute, and optimize multi-channel marketing campaigns across digital platforms, emphasizing campaign strategy support and analytics tracking.

FinanceFinancial Services

Responsibilities

Campaign Coordination & Execution

Translate marketing objectives into clear campaign plans and briefs

Manage timelines, deliverables, and workflows to support product launches and brand initiatives

Coordinate multi-channel campaigns across email, social, web, influencers, and digital advertising

Digital & Social Media Management

Schedule and publish content using Sprout Social

Maintain a consistent posting calendar across Instagram, TikTok, YouTube, Facebook, X, and LinkedIn

Draft simple captions and complete light edits in Canva when needed

Monitor social and digital trends to identify opportunities

Asset, Workflow & Calendar Management

Gather, organize, and manage creative assets for campaigns

Maintain an organized asset library and keep the digital marketing calendar up to date

Track revisions, approvals, and feedback from internal stakeholders

Community Monitoring & Engagement

Monitor comments, messages, tags, and general sentiment across platforms

Flag notable conversations to leadership and provide light, on-brand engagement

Analytics & Reporting

Track weekly and monthly performance metrics across social and digital channels

Prepare campaign recap reports and collaborate with the data team for deeper insights

Recommend improvements and optimizations based on data

Influencer & Partnership Support

Assist with influencer coordination, deliverables, and content approvals

Manage timelines and related creative assets

Event, Launch & Promotion Support

Support digital content needs for trade shows, product launches, and promotional campaigns

Qualification

Digital marketing experienceSprout SocialAnalytics trackingCanvaSocial media managementGoogle AnalyticsMultitasking skillsCRM toolsMonday.comCommunication skillsOrganizational skills