Apply on Employer Site

Financial Plus Credit Union - Michigan · 1 day ago

Digital Marketing & Website Specialist

Flint,MI,US

Full-time

Onsite

Mid Level

4+ years exp

Financial Plus Credit Union (FPCU) is committed to fostering connections and making a positive impact in the community. The Digital Marketing & Website Specialist will support FPCU's digital marketing efforts by managing the website, optimizing content, and assisting with SEO/SEM campaigns to drive traffic and engagement.

BankingFinanceFinancial ServicesNon Profit

Growth Opportunities

Responsibilities

Serve as primary owner of the credit union’s website, creating fresh and accurate content that is aligned with the FPCU brand, mobile-friendly, and user-focused

Implement content updates, promotional banners, and calls-to-action to support marketing campaigns, and organizational strategy

Monitor site performance through Google Analytics/Google Tag Manager and suggest improvements for growth, usability, and accessibility

Collaborate with internal teams and vendors to manage website updates, integrations, and enhancements ensuring a seamless and cohesive digital presence

Assist with execution of SEO/SEM campaigns to improve search rankings and site traffic

Support paid media campaigns across search and display

Oversee digital marketing calendars, monitor performance, and recommend adjustments (email, digital banking, retargeting, and SEM)

Monitor and support local listings across all channels including Apple, Bing, Google, Yelp, etc

Serve as the point person for digital marketing channels that live outside the Marketing department but require regular oversight

Ensure these platforms are updated with accurate, brand-aligned content and audited regularly for consistency and compliance

Partner with department leaders to keep messaging fresh, timely, and aligned with organizational priorities

Qualification

SEO/SEMWebsite OptimizationGoogle AnalyticsDigital Campaign ManagementUX/UI Best PracticesEmail MarketingAnalytical SkillsCommunication SkillsProblem-Solving SkillsCollaboration Skills

Required

Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)

4+ years of experience in website management with strong digital marketing background

Ensures compliance with all federal and state laws and regulations, including the Bank Secrecy Act, Patriot Act, and Office of Foreign Asset Controls, and should request legal interpretation as necessary. Must ensure subordinates are also compliant with such laws and regulations

Must be bondable

Proven expertise in SEO/SEM, website optimization, and digital campaign management

Experience in Google Analytics and Google Tag Manager, ability to monitor and troubleshoot

Strong understanding of UX/UI best practices and accessibility standards

Ability to manage multiple projects, prioritize deadlines, and collaborate across departments

Excellent communication, analytical, and problem-solving skills

Presents a positive and professional image to members through effective and courteous verbal and written communications

Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation

Ability to apply logical thinking to define problems, collect data, establish facts, and draw conclusions