Director, Business Analytics jobs in United States
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Marketbridge · 2 weeks ago

Director, Business Analytics

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$105K/yr - $130K/yr
date8+ years exp

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. They are seeking a Director, Business Analytics to lead the interpretation and communication of marketing results across integrated B2B programs, ensuring that marketing activity is connected to business impact.

AdvertisingAnalyticsDigital MediaFinancial ServicesHealth CarePredictive Analytics
badNo H1Bnote

Responsibilities

Act as a senior, trusted advisor to clients, clearly explaining marketing performance, insights, and recommendations
Develop measurement frameworks aligned to campaign and business objectives
Translate complex data into clear narratives, executive summaries, and client-ready recommendations
Partner with Demand Strategy and Media teams to inform planning and optimization decisions
Establish and maintain KPI definitions, benchmarks, and reporting standards
Collaborate with channel and technical teams to validate tracking, data availability, and limitations
Guide clients through reporting needs, priorities, and interpretation of results
Lead performance readouts, retrospectives, and ongoing optimization discussions
Manage team assignments and support the development of analytics talent

Qualification

Marketing analyticsB2B marketingABM campaign measurementGA4Google AdsLinkedInSalesforcePeople leadershipStorytelling skillsCross-functional collaboration

Required

8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
Extensive knowledge of ABM campaign measurement frameworks and success metrics
Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
Experience partnering cross-functionally with strategy, media, data, and client teams
People leadership experience and comfort balancing multiple client engagements

Benefits

Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness
401(k) with a 3% company contribution* (US Only)
Life insurance
Long-term disability
AD&D coverage for extra peace of mind
A professional development fund ($500)
Continuous learning programs to invest in your career
Company-provided laptop & accessories
Monthly Wi-Fi & cell stipend
Exclusive discounts through Perkopolis

Company

Marketbridge

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MarketBridge is a developer of data-driven, digital customer engagement programs.
dateFounded in 2000
location
Bethesda, Maryland, USA
people-size201-500 employees
web-link
http://www.market-bridge.com

Funding

Current Stage
Growth Stage
Total Funding
$8M
Key Investors
RTC Partners
2023-11-13Private Equity
2013-09-01Debt Financing· $3M
2000-01-01Seed· $5M

Leadership Team

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Bob Ray
Chief Executive Officer
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Recent News

Business Wire
Marketbridge Strengthens Executive Leadership to Drive Next Phase of Growth
2026-01-22
Business Wire
Marketbridge Appoints Bob Ray as CEO to Lead Expansion as a Unified Go-to-Market Operating Partner for Enterprise Organizations
2025-12-02
Business Wire
Marketbridge Recognized in The Marketing Measurement and Optimization Services Landscape, Q3 2025
2025-09-04
Company data provided by crunchbase