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Connolly Music Company · 1 week ago

String Instrument Brand Manager

East Northport, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $130K/yr

8+ years exp

Connolly Music Company is seeking a Brand Manager who can effectively connect strategy and artistry. The role involves overseeing brand strategy, engaging with dealers, and managing product development to ensure brand success and market visibility.

E-CommerceMusicMusical InstrumentsRetail

Hiring Manager

Amy S. Mohr

Responsibilities

P&L ownership, oversight, and engagement for overall brand success

Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels — shaping and maintaining compelling brand stories

Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives

Champion brand visibility across markets and internal teams

Partner with Sales to support territory growth and assist in advancing or closing key opportunities

Actively participate in dealer visits, trainings, demos, and promotional efforts — both in person and virtually

Provide competitive insights, product positioning, and deal & promotional enabling tools

Identify high-potential dealer opportunities, drive growth, and help close business

Conduct ongoing research with educators, dealers, and end-users to inform strategy and messaging

Lead school bid processes, rental program strategies, and other education-market initiatives

Represent brands at trade shows, educator conferences, and dealer events

Guide development and launch of new or revitalized product lines aligned with brand strategy, market positioning, and profitability goals

Audit product lines for gaps, overlap, and improvement opportunities

Establish product line structure, naming conventions, and positioning frameworks

Collaborate with internal luthiers, supply chain, and vendors as needed to maintain accurate specifications, pricing, and quality standards

Support refinement of existing offerings based on dealer feedback and market needs

Manage product lifecycle from SKU rationalization to new model introductions to ongoing assessment

Maintain internal systems and processes related to product and brand development, launches, and lifecycle updates

Drive budget planning, margin targets, and pricing alignment, while supporting inventory forecasting for each brand

Manage SKU architecture processes, ensuring consistent structure, lifecycle timing, and clean internal system documentation across product lines

Coordinate with Supply Chain and Inventory teams on availability, demand planning, and vendor timelines to support sales opportunities

Collaborate with Marketing on brand-level initiatives, campaigns, and content that reflect accurate positioning and support revenue targets

Qualification

Brand managementAnalytical skillsProduct managementCommunication skillsOrganizational skillsStrings performancePedagogy

Required

Bachelor's degree in business or marketing

8-12 years of Experience: Product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy

Strong analytical and problem-solving skills

Travel up to 25%