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Penna Powers · 1 week ago

Associate Public Relations Specialist

Salt Lake City, UT

Full-time

Hybrid

Senior Level

5+ years exp

Penna Powers is looking for a skilled and proactive Public Relations Specialist to join our team. The role involves developing PR strategies, leading media events, and managing client relationships to effectively communicate critical issues facing Utah.

Advertising

Hiring Manager

Traci Houghton

Responsibilities

Develop and provide input on PR and media relations strategy, implementation and other activities for assigned accounts, with a particular emphasis on local media Relations

Lead out on and independently handle media events (media availability, press conferences, exclusive interviews, etc.) writing talking points, news advisories, and press releases, etc

Assist account managers/team leads across all departments and within the PR department to structure media relations strategies for agency clients

Carry out strategic media relations plans, including pitching, coordinating interviews, writing talking points/thought leadership pieces, etc

Participate and contribute ideas, best practices, strategies and recommendations in planning and project meetings for a variety of clients

Develop and execute creative and non-traditional PR strategies for clients outside of traditional media relations

Monitor media coverage and manage reporting for assigned clients

Manage time allocation to keep within budget allocations on assigned accounts

Maintain relationships with clients and provide recommendations and ideas to ensure expectations, goals, and results are met

Qualification

Public RelationsMedia RelationsStrategic CommunicationsMicrosoft OfficeTime ManagementVerbal CommunicationWritten CommunicationPresentation SkillsTeamworkInitiative

Required

5 years of experience in public relations and media relations, background in general communications or marketing with media understanding also acceptable

Excellent written and verbal communications skills as well as presentation skills

Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment

Solid computer skills and knowledge of Microsoft Office and Google Drive

Interest in communicating a brand narrative

Reliable, responsive, works well in a team environment, while also taking initiative and working independently. Comfortable taking lead on some strategy and communication