Newell Brands · 16 hours ago
Associate Brand Manager, Graco Home
Atlanta, GA
Full-time
Hybrid
Entry Level
2+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands like Graco and Rubbermaid. The Associate Brand Manager for Graco Home will support the development and execution of global innovation and growth initiatives, ensuring collaboration and communication across all regions and countries.
Consumer Goods
Responsibilities
Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
Manage several brand projects and ensure delivery on time and in full
Help build and distribute core launch assets and other marketing content to be utilized globally
Support global brand leaders
Be a key liaison between the global team and regions/countries
Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made
Lead development of core brand assets and ensure availability to regions and countries as needed
Lead packaging design process for new item launches
Assist and sometimes lead global innovation projects to deliver on time and in full
Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market
Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target
Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth
Be a true steward and power user of the data
Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements
Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company
Qualification
Required
A four-year college degree
2+ years of prior experience in brand management, marketing, or related roles is preferred
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
Strong understanding of marketing principles
Analytical mindset with the ability to interpret data and develop insights
Creative thinking and problem-solving skills
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
Strong communication skills, written and oral
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools
Up to 10% travel potential
Fluent in English
Company
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Peterson
President & CEO
Michael McDermott
CEO - Home & Commercial Segment - Newell Brands
Recent News
2026-01-13
2025-12-26
2025-12-25
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