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SalaryGuide · 2 days ago

Director of Product Marketing

United States

Full-time

Remote

Director/Executive

$183K/yr - $218K/yr

10+ years exp

SalaryGuide is a marketing-focused career platform seeking a Director of Product Marketing. The role involves owning product marketing for Greenhouse’s core product portfolio, leading a high-performing PMM team, and driving the go-to-market process for product launches.

Marketing & Advertising

Hiring Manager

Dmitrii Anikin

Responsibilities

Own product marketing for Greenhouse’s core product portfolio; define positioning, messaging, and value stories that scale across segments, with emphasis on Enterprise

Lead PMM for emerging businesses - translate early signals into testable positioning, partner with Product on validation, and define commercialization paths (offers, packaging recommendations, entry motions)

Lead, hire, and develop a high‑performing PMM team - set goals and craft standards, provide ongoing coaching/feedback, foster inclusion and psychological safety, and build career paths

Establish the PMM operating cadence - annual/quarterly planning, launch tiering, readiness reviews, enablement, and post‑launch readouts, driving accountability and continuous improvement

Run the cross‑functional GTM process for product launches (tiering, timelines, readiness, channels, measurement) across Product, Sales, CS, Brand, Content, and Demand Gen

Own Enterprise segment marketing for the product portfolio - segment insights, narratives, executive stories, and sales/CS enablement tailored to complex use cases and buying committees

Drive upstream research and packaging: define ICPs and segmentation, build personas/JTBDs, synthesize customer and market evidence, and shape clear “problems we solve” and proof points

Create and maintain product/solution messaging frameworks and narrative arcs used across web, content, field, and campaigns

Qualification

B2B SaaS product marketingPeople managementCross-functional leadershipAnalytical mindsetStorytellingHR tech familiarityFast-moving environments

Required

10+ years in B2B SaaS product marketing or corresponding mix of marketing experience or education (including 5+ years leading launches and core product PMM); Enterprise experience strongly preferred

2-3+ years people management experience is needed

Demonstrated success shaping upstream work (research, ICPs, personas/JTBDs, evidence‑backed positioning) and translating it into downstream GTM and adoption

Exceptional storytelling and writing skills; you simplify complexity and create frameworks others can run with

Strong cross‑functional leadership—able to align Product, Sales, CS, and Marketing around plans, trade‑offs, and timelines

Proven people manager—hires, develops, and retains high‑performing PMMs; sets clear goals, provides ongoing coaching/feedback, and builds psychologically safe, accountable, and inclusive teams

Experience building and executing tiered launch programs and enablement that improves internal readiness and external impact

Analytical and outcome‑oriented mindset; comfortable defining metrics, instrumenting programs, and presenting readouts that inform decisions