Life360 · 2 days ago
Director of Commercial Strategy of Devices
United States
Full-time
Remote
Director/Executive
$178K/yr - $262K/yr
10+ years expLife360 is a company focused on keeping people close to their loved ones through innovative mobile applications and tracking devices. They are seeking a Director of Commercial Strategy for Devices to lead the pricing strategy and commercialization plans, ensuring profitable growth and effective performance management.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Own pricing and monetization strategy across devices and services, including MSRP, promotions, discounting, bundling, and regional price architecture
Identify untapped pricing, packaging, and partnership opportunities to accelerate revenue and margin growth
Lead scenario modeling, TAM sizing, elasticity analysis, and sensitivity testing in partnership with Finance and Product
Build commercial cases for new devices and market launches, including unit economics, attach rates, international feasibility, and go/no-go recommendations
Design and evaluate pricing and promotional experiments to optimize demand, conversion, and profitability
Own the commercial thesis for how device adoption impacts retention, LTV, conversion, and subscription mix
Build and maintain models linking device penetration to subscription and lifecycle economics
Partner with Data and Product to design experiments that isolate incremental device-driven value
Translate insights into clear recommendations for pricing, bundling, and roadmap prioritization
Serve as a strategic thought partner to the GM of Devices, supporting quarterly business reviews, annual planning, and priority setting
Own the KPI framework, dashboards, and operating cadence to track performance, surface leading indicators, and identify risks early
Pressure-test initiatives, assumptions, and investment proposals to ensure focus on the highest-impact work
Identify opportunities to improve operating efficiency, clarify decision rights, and strengthen cross-functional collaboration without adding process overhead
Track competitive dynamics, pricing moves, and ecosystem shifts with commercial implications for the devices business
Develop and proactively present point-of-view recommendations to the GM and leadership team
Identify and evaluate new business models, partnerships, or monetization vectors grounded in market and customer insight
Create clear, concise narratives for the board, exec team, and cross-functional leadership
Serve as a trusted advisor to the GM of Devices, bringing structured thinking and independent viewpoints
Rally stakeholders across the organization around a shared commercial vision
Qualification
Required
10 to 15+ years of experience in commercial strategy, revenue strategy, pricing, or GM-adjacent roles within high-growth consumer apps and consumer hardware
Proven ownership of complex pricing and monetization strategy, including MSRP setting, promotions, discounting, bundles, and international price architecture
Strong financial and analytical foundation with hands-on experience building and operating advanced models (unit economics, LTV, CAC, elasticity, TAM, sensitivity analysis) that directly inform executive decisions
Deep experience partnering cross-functionally with Product, Product Marketing, Finance, Sales, Growth, and International teams to translate strategy into execution without direct authority
Track record of commercializing new products or entering new markets, including building go/no-go cases, launch economics, and post-launch performance frameworks
Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and independently develop clear points of view in ambiguous environments
Strong operator mindset: comfortable moving between strategy and day-to-day performance management, KPI design, and operating cadence (QBRs, dashboards, exec reviews)
Executive-level communication skills with experience creating crisp narratives for senior leadership, GMs, and boards
Trusted advisor profile: someone who can both pressure-test plans and rally teams, balancing constructive skepticism with progress and momentum
Preferred
Experience in globally scaled businesses preferred, with exposure to international pricing, regional market dynamics, and cross-geo coordination
Benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
501-1000 employees
H1B Sponsorship
Life360 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (22)
2023 (17)
2022 (21)
2021 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementDCM Ventures
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Leadership Team
Chris Hulls
Co-Founder and Executive Chairman
Justin Moore
Chief Technology Officer
Recent News
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2026-01-06
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2026-01-05
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