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Confidential Careers · 2 weeks ago

Associate Director, Media Strategy

NYC Metro Area

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$100K/yr - $125K/yr

7+ years exp

Confidential Careers is seeking an experienced Associate Director, Media Strategy to join their media team in developing and executing data-driven, multi-channel campaigns that deliver measurable results. This role combines strategic thinking with hands-on leadership, guiding media planning from concept to execution while leveraging advanced analytics tools to optimize performance and identify growth opportunities for clients.

Human ResourcesRecruiting

Responsibilities

Provide overall direction and strategy for the media team, manage client expectations and deliverables and oversee the development and execution of all media efforts to ensure they are on strategy, on budget and on schedule

Identify, understand and adopt new techniques and emerging technologies as relevant to clients’ digital media strategies

In-depth knowledge of Social Ad Platforms

Provides regular feedback and suggests alternative approaches as necessary to ensure that organizational objectives and superior standards are achieved

Identify and grow business opportunities within current and new clients, lead the creation and negotiation of client contracts and proposals and manage account profitability

Participate and lead in the development of specific program components such as presentations, media plans, media agreements, RFPs, client reporting, optimization strategies, etc

Proactively anticipates and prevents problems

Understanding of agency-style business operations and how to leverage performance tactics to ensure long-term customer success

Develop comprehensive media strategies aligned with business objectives, leveraging data-driven insights and advanced analytics tools

Develop multi-channel media plans that maximize reach, engagement, and conversion across digital and traditional platforms

Utilize platforms like GWI, Nielsen, Comscore, and others to gather audience insights and inform strategic decisions

Focus on driving results by optimizing media strategies and campaigns to meet or exceed KPIs

Use advanced analytics to track and measure campaign performance, making real-time adjustments to improve ROI and ensure that media efforts are delivering maximum impact

Develop a communications planning framework to ensure consistent messaging across all media channels

Work closely with creative and content teams to ensure that media strategies are aligned with campaign messaging

Lead and mentor a team of media professionals, fostering a culture of continuous learning and innovation

Ensure the team is proficient in the use of advanced media planning tools and stays updated on the latest industry trends and best practices

Partner with analytics and research teams to leverage consumer insights and ensure that media plans are informed by the latest data and research

Manage relationships with media agencies and applicable vendors

Stay updated on industry trends and identify new opportunities for media optimization

Identify and implement new tools and platforms that can enhance media planning and execution, driving greater efficiency and effectiveness

Oversee the media budget and provide detailed performance reports

Qualification

Media strategyAdvanced analytics toolsData-driven campaignsMedia planning toolsLeadership experienceAnalytical skillsCommunication skillsInterpersonal skills