Equativ · 3 weeks ago
Director of Retail Media Partnerships, North America
NYC Metro Area
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expEquativ is a leading global independent ad-tech company, and they are seeking an experienced Director of Retail Media Partnerships to significantly grow their Commerce and Retail supply customer base across North America. This role involves developing sales strategies, managing partnerships, and driving revenue through innovative retail media solutions.
Ad ServerAdvertisingAdvertising PlatformsMarketing
Hiring Manager
Samarra Abuhouran, MBA
Responsibilities
Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America
Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region
Articulate and sell Equativ's unique Retail Media value proposition, which includes:
Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats
Curation Platform: Enabling Audience Extensions and offsite programmatic activation
Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats
CRM Activations: Leveraging retailer first-party data for targeted campaigns
Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy
Actively represent Equativ at key retail media and commerce industry events and conferences, fostering relationships and identifying new opportunities
Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting
Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients
Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit
Qualification
Required
5+ years of direct sales or business development experience within the Retail Media or Commerce sector, with a proven track record of selling complex solutions to Retailers, Grocers, or large Commerce companies
Extensive network and established relationships with decision-makers at North American retailers, retail media networks, and relevant commerce partners
Deep, demonstrable understanding of the Retail Media ecosystem, including Onsite (Sponsored Products), Offsite (Audience Extension), first-party data activation, and programmatic advertising
Proven ability to build relationships with Executive-level stakeholders (VPs/SVPs of Media, E-commerce, Data, and Digital) at major North American retailers
Exceptional presentation, negotiation, and communication skills, capable of translating complex technology into clear business value
Demonstrated ability to work strategically and independently in a fast-paced, high-growth environment
Bachelor's degree or equivalent practical experience
Company
Equativ
Equativ is an advertising technology company that offers a digital marketplace to help advertisers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-02-23Acquired
2021-07-01Debt Financing
Leadership Team
Arnaud Créput
CEO
Michael Sadicario
EVP Supply & Curation, North America
Recent News
Destination CRM
2025-11-14
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