WebMD Ignite · 2 weeks ago
Manager, Marketing Pre-Sales Support
Newark, NJ
Full-time
Onsite
Mid, Senior Level
$90K/yr - $108K/yr
5+ years expWebMD Ignite, a division of WebMD, is a healthcare-specific growth partner focused on enhancing health experiences for organizations and individuals. They are seeking a detail-oriented Marketing Operations & Presales Support Manager to enhance their B2B demand generation engine by collaborating with sales, enriching lead data, and supporting pipeline acceleration through coordinated presales marketing support.
Health CareHospitalService Industry
Responsibilities
Build and enrich lists of decision-makers and influencers within ICP accounts
Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility
Map account buying groups to support multi-threaded outreach: Identify and document all the individuals involved in the purchasing decision at a target company. These could include decision-makers, influencers, end-users, budget holders, and gatekeepers across departments like marketing, IT, procurement, or clinical leadership
Engage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account and reduce risk if one contact goes dark or loses influence
Enrich account profiles with firmographic (revenue, employee count, care delivery model) and technographic (EHR, CRM, CMS) data
Maintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider)
Identify high-fit accounts by aligning business signals (via ABM 6Sense) with sales priorities
Support field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot)
Ensure UTMs, campaign IDs, and lead source attribution are properly maintained
Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking
Create account research briefs, email templates, and call prep assets for prioritized campaigns
Build and maintain templates and playbooks for campaign execution and outreach orchestration
Assist in sequencing and outbound campaign management via Salesforce
Partner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks through Salesforce Sales Engagement and Marketing Cloud Account Engagement (Pardot)
Track engagement of cold contacts and provide optimization recommendations
Iterate and test message variants to improve open and response rates
Monitor MQL quality, account engagement, and lead conversion metrics
Help refine scoring models and data governance workflows
Support weekly performance recaps, ABM dashboards, and campaign ROI insights
Qualification
Required
5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support
Familiarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot)
Hands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.)
Understanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle
Strong attention to detail and ability to manage multiple lists, segments, and deadlines
Excellent communicator who collaborates well with sales and marketing stakeholders
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
WebMD Ignite
As the premier growth partner for healthcare organizations, WebMD Ignite empowers decision-making insights across the health journey.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chiara Hobbs
Executive Director, Strategic Partnerships
Cindy Bystry Carson
Channel Partnerships
Company data provided by crunchbase