ByteDance · 1 week ago
Employer Branding Strategy and Communication Partner - Los Angeles
Los Angeles, CA
Full-time
Onsite
Senior Level
$119K/yr - $267K/yr
5+ years expByteDance is a global technology company known for its innovative products like TikTok and CapCut. They are seeking an Employer Branding Strategy and Communication Partner to lead the development of their global employer brand and collaborate with internal stakeholders to enhance candidate experiences throughout the hiring process.
ContentData MiningFoundational AIInternetSocial Media
Responsibilities
Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences
Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, develop integrated creative strategies to unify storytelling and address differentiation
Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning
Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables
Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions
Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary
Qualification
Required
5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience
Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling. Strong storytelling instincts, editorial judgment, and a visual eye, with sensitivity to different audiences and cultural nuances
Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). A portfolio of relevant work is required as part of the application
Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment. Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content
Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence
Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact
Excellent written and verbal communication skills in English; multilingual skills are a plus, to support effective collaboration with global teams
Preferred
Bachelor's degree or above in Marketing, Communications, Film Production, Creative Media, or related fields
Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion
Experience in integrated campaign development across paid, earned, and owned channels
Exposure to employee experience, talent acquisition, or internal communications strategies
Comfortable working across multiple time zones and cultures in a matrixed global environment
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
ByteDance
ByteDance is a technology company that develops content creation platforms and services.
10001+ employees
H1B Sponsorship
ByteDance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1350)
2024 (1123)
2023 (775)
2022 (487)
2021 (417)
2020 (245)
Funding
Current Stage
Late StageTotal Funding
$9.8BKey Investors
Capital TodayG42Tiger Global Management
2025-11-20Secondary Market· $300M
2024-07-25Secondary Market
2023-03-14Secondary Market· $100M
Leadership Team
Jochen Bischoff
Head of Global Business Solutions - Africa
Matty Lin
General Manager, Global Business Solutions, KR
Recent News
DealStreetAsia
2026-01-18
2026-01-16
2026-01-16
Company data provided by crunchbase