Transfinder · 2 weeks ago
Digital Marketing Specialist
Schenectady, NY
Full-time
Hybrid
Mid LevelTransfinder is a company focused on enhancing transportation solutions, and they are seeking a Digital Marketing Specialist to lead and execute their social media strategy. This role involves managing digital marketing campaigns, analyzing performance metrics, and collaborating with various teams to maintain brand consistency.
Charter SchoolsSchedulingTransportation
Responsibilities
Manages social media strategy, content calendar, and engagement tracking. Uses analytics to refine messaging and improve reach
Leads the planning and execution of digital marketing campaigns, including timelines, asset coordination, and cross-team communication. Monitors campaign performance and recommends adjustments to improve outcomes
Creates and maintains marketing materials such as brochures, presentations, and promotional items. Ensures all collateral supports strategic objectives and reflects brand standards
Designs and distributes email campaigns using marketing automation tools. Analyzes performance and optimizes future communications
Independently tracks and evaluates marketing key performance indicators (KPIs), including engagement, conversion rates, and return on investment (ROI). Prepares monthly reports with insights and recommendations for leadership
Designs visual content using Adobe Creative Suite and Canva. Ensures all creative assets support marketing goals and adhere to brand guidelines
Updates website content and structure to enhance user experience and drive traffic. Identifies and resolves outdated content and broken links
Qualification
Required
Local residency or the ability to commute regularly to Schenectady, New York headquarters
Experience in managing social media strategy and content calendar
Ability to use analytics to refine messaging and improve reach
Experience in planning and executing digital marketing campaigns
Ability to monitor campaign performance and recommend adjustments
Experience in creating and maintaining marketing materials such as brochures and presentations
Experience in designing and distributing email campaigns using marketing automation tools
Ability to track and evaluate marketing key performance indicators (KPIs)
Experience in preparing reports with insights and recommendations
Proficiency in graphic design using Adobe Creative Suite and Canva
Experience in updating website content and structure
Ability to identify and resolve outdated content and broken links
Company
Transfinder
Transfinder is a national leader in student transportation management systems and services.
Founded in 1988
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Antonio Civitella
President & CEO
Recent News
Seattle TechFlash
2025-04-22
2024-04-14
Company data provided by crunchbase