Freshpet · 2 weeks ago
Manager - Omnichannel (Marketing)
Bedminster, NJ, USA
Full-time
Onsite
Mid, Senior Level
$135K/yr - $155K/yr
6+ years expFreshpet is dedicated to changing the way people nourish their pets. The Manager, eCommerce Strategy & Operations – Omnichannel will drive growth strategies, manage financial plans, and enhance digital commerce capabilities across major retail partners.
Food and BeverageFood ProcessingPet
No H1B
Responsibilities
Deliver the Omnichannel Financial Plan, inclusive of revenue, share, and profitability targets. Own forecasting, budgeting, and performance management across key accounts. Provide senior leadership with clear visibility into growth levers, headwinds, tailwinds, and priorities
Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ cross-functional teams (finance, business intelligence, marketing, media, supply chain). This includes ensuring our eCommerce best practices around product supply, assortment, site content, search, site taxonomy, ratings, and reviews are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings, and share best practices across the Freshpet organization
Drive retail media omnichannel planning and activations for Freshpet product lines at retail partners through collaboration with Customer Business Team, retailers (mass, grocery, club, pet specialty, natural), and external agencies. Develop and build strategies for best-in-class conversion to propel our business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in, execution, and post-campaign performance reviews. Responsible for analytics, testing creative assets, and development of the retail media playbook at each retailer. Manage agencies, partnerships, and cross functional stakeholders as necessary to ensure program success
Partner with our retailers to improve their digital commerce capabilities and roadmap. This includes capability assessments, strategy development, and digital category captainships on how to achieve best in class user experiences for the end-consumer. Be seen as a thought leader with our customers and provide strategic opportunities that help grow our shared business
Execute Customer Marketing Plans with the retail sales team, inclusive of in-store shopper activations, digital coupons, newsletters & flyers – all driven in alignment with the omnichannel playbook by retailer
Provide leadership to junior staff and peers by demonstrating our Freshpet values, mentoring the next generation of leaders, and clearly articulating vision for the future
Qualification
Required
6+ years of experience in eCommerce, digital retail, CPG, and performance media
Fluency in omnichannel growth drivers: supply chain, content health, search engine optimization, post-purchase experience, UX, and media
Strategic thinking paired with sharp executional instincts
Experience working cross-functionally with sales, creative, finance, and external agencies
Advanced Excel, PowerPoint, and Power BI skills and comfort with data storytelling
Experience in forecasting, P&L management, and business planning a plus
A passion for mission-driven brands, pets, and making the world a better place thru pets, people, and planet
Benefits
Medical, dental and vision insurance
Basic and optional life insurance
Short- and long-term disability protection
Flexible spending accounts
401(k) plan with company match
Paid parental leave
Pet insurance
Tuition assistance
Generous PTO plan
Company
Freshpet
Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats. It was founded in 2006 by pet food industry
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
JANA PartnersMidOcean Partners
2023-03-15Post Ipo Debt· $350M
2022-09-22Post Ipo Equity
2022-05-03Post Ipo Equity· $350M
Leadership Team
William Cyr
CEO
Scott Morris
Co-Founder & President
Recent News
EIN Presswire
2025-12-01
The Motley Fool
2025-12-01
Company data provided by crunchbase