Apply on Employer Site

Prudential Financial · 1 week ago

Marketing Manager (Hybrid/Newark, NJ)

Newark, NJ

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

Prudential Financial is a global asset management firm focused on improving financial services. They are seeking a Marketing Manager to support marketing initiatives for public and private credit products, collaborating with various internal teams to execute integrated marketing strategies and campaigns.

Asset ManagementFinanceFinancial ExchangesFinancial ServicesHealth CareInsuranceRetirement

Responsibilities

Develop and manage fixed income focused content, communications, and initiatives to support institutional sales activity and help drive engagement

Manage multi-faceted, integrated marketing campaigns from end to end, including content creations, journey development, production/execution, and measurement

Collaborate with institutional client group to deeply understand selling processes and account nuances, identify lead generation opportunities, and serve as intermediary to the broader marketing organization

Establish and maintain relationships with internal functional areas and develop marketing strategies to help meet collective goals

Analyze marketing metrics on an ongoing basis to determine performance and use findings to optimize future initiatives

Conduct competitive research on topics key competitors are focused on

Perform all aspects of marketing legal and compliance review and firm approval process

Manage inventory of firm-specific literature to ensure compliance requirements are met, data is current, and messaging is relevant

Qualification

B2B marketing experienceFinancial markets knowledgeContent creation skillsData analysis skillsSalesforce proficiencyMicrosoft Excel proficiencyWriting skillsMBAFINRA Series 6Project management skillsCollaboration skillsSelf-starter attitude

Required

Strong understanding of financial markets, asset classes, and investment products

5+ years of B2B marketing experience in financial services or asset management; fixed income experience a plus

Demonstrated experience with developing and producing video, webcasts, and podcasts

Data driven mindset; proven aptitude for financial data

Strong writing skills to support the creation of scripts, summaries, outlines, etc

Strong sense of brand guidelines and visual harmony

Ability to learn and navigate systems, including Salesforce

Proficient in Microsoft Excel, PowerPoint, and Word

Self-starter with a ability to collaborate and remain organized

Experience successfully prioritizing and leading multiple projects at a time, under tight deadlines

Preferred

MBA or FINRA Series 6 or 7 a plus

Benefits

Market competitive base salaries, with a yearly bonus potential at every level.

Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

401(k) plan with company match (up to 4%).

Company-funded pension plan.

Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.

Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Company

Prudential Financial

Prudential Financial specializes in the fields of investment management, life insurance, and retirement benefits. It is a sub-organization of Prudential Financial.

Founded in 1875

Newark, New Jersey, USA

10001+ employees