9fin · 1 week ago
Demand Generation Marketing Lead
New York
Full-time
Hybrid
Senior Level
$105K/yr - $130K/yr
5+ years exp9fin is a company focused on revolutionizing debt capital markets through innovative technology. They are seeking a strategic Demand Generation Marketing Lead to develop and execute integrated marketing campaigns that enhance brand awareness and accelerate sales cycles across various channels.
AnalyticsArtificial Intelligence (AI)Financial ServicesFinTechMachine Learning
Responsibilities
Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences
Translate business priorities, product launches, and market opportunities into clear campaign plans and quarterly roadmaps
Define target audiences, positioning, messaging frameworks, and campaign narratives aligned to persona pain points
Architect full-funnel experiences—from awareness through nurturing to trial conversion and sales acceleration
Manage end-to-end campaign development including project plans, creative briefs, timelines, and launch
Coordinate execution across content, design, product marketing, paid media, and SDR teams
Build and optimize nurture flows, landing pages, email sequences, and retargeting journeys
Ensure consistent messaging and brand alignment across every touchpoint
Partner closely with product marketing to align campaigns with value props, competitive insights, and product stories
Collaborate with the demand generation team to activate distribution channels and accelerate lead-to-opportunity progression
Work with the SDR team to develop outreach kits, call scripts, and playbooks
Align with sales on target accounts, goals, and feedback loops
Track performance across channels and stages of the funnel (MQL, SQL, opp creation, revenue)
Identify insights, blockers, and optimization opportunities—and iterate quickly
Present campaign results, learnings, and recommendations to marketing and commercial leadership
Qualification
Required
~5 years of experience in demand generation, campaign marketing, or full-funnel B2B marketing
Proven experience planning and executing integrated campaigns across multiple channels
Strong project management skills—you can run point, manage timelines, and keep teams aligned
Solid grasp of marketing funnels, scoring, nurture flows, and sales handoff mechanics
Strong writing skills—you can craft compelling messaging, headlines, and campaign narratives
Analytical mindset—you're comfortable digging into data and building insights-driven recommendations
Experience with HubSpot, Salesforce, and analytics tools
Collaborative, proactive, extremely well-organized
Preferred
Experience running campaigns for enterprise or financial services audiences
Familiarity with ABM platforms and account-targeting strategies
Experience supporting product launches or thematic brand campaigns
Benefits
Equity options
401(k) (9fin pay 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
25 vacation days per year
Local public holiday
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Professional learning and development budget
Bi-annual team socials
Summer and Winter company social events
Company
9fin
9fin is an AI-powered analytics platform designed for credit analysis and mandate acquisition.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$87.16MKey Investors
Highland EuropeSpark Capitalredalpine
2024-12-02Series B· $50M
2022-12-08Series A· $23M
2021-10-13Series A· $10.93M
Leadership Team
Steven Hunter
CEO & Founder
Huss EL-Sheikh
CTO & Founder
Recent News
2025-09-10
2025-09-09
Tech Times
2025-04-11
Company data provided by crunchbase