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Watertown Enterprises · 2 weeks ago

Executive Marketing Leader

Columbus, OH

Full-time

Onsite

Director/Executive

Watertown Enterprises is an industry-leading, growth-focused company in the workplace safety sector seeking an Executive Marketing Leader to elevate their brand. The role involves overseeing a marketing team and external agencies to craft campaigns that drive awareness and generate leads across ecommerce and B2B channels.

CommercialConstruction

Responsibilities

Lead and mentor a multi-disciplinary internal team (content, digital, email, PR, events)

Manage and evaluate external partners (advertising, SEO/SEM, creative, media buying, etc.)

Develop and execute integrated marketing strategies across ecommerce, B2B, rental, and equipment channels

Partner closely with Sales to align campaigns with business goals and revenue targets

Optimize our marketing tech stack, automation, and analytics tools to drive performance

Lead brand positioning, storytelling, and digital engagement initiatives

Own the marketing calendar, campaign rollout, and results reporting to leadership

Ensure a strong focus on data, testing, attribution, and continuous improvement

Qualification

VP of MarketingDigital performance marketingEcommerce experienceContent strategyLead generationGoogle AnalyticsHubSpotSalesforceProject managementCommunication skillsCross-functional collaboration

Required

Proven experience as a Director or VP of Marketing, with a focus on both strategy and execution

Experience managing a team and multiple agencies/vendors in a fast-paced environment

Strong grasp of digital performance marketing, content strategy, branding, and lead generation

Skilled in tools like Google Analytics, HubSpot, Constant Contact, WooCommerce, and Salesforce

Ability to analyze data and translate insights into action across multiple marketing funnels

Excellent project management, communication, and cross-functional collaboration skills

Comfortable working with executive leadership and contributing at a strategic level

Preferred

Demonstrated success across ecommerce, B2B, and industrial or safety-related industries

Benefits

Relocation Assistance Available

Competitive Base + Performance-Based Incentives

Company

Watertown Enterprises

Watertown Enterprises offers construction and masonry services, supporting affiliated businesses like Lang Masonry and EZG Manufacturing.

Founded in 1984

Waterford, Ohio, USA

11-50 employees

https://watertownenterprises.com

Funding

Current Stage

Early Stage

Leadership Team

Mark W Allen

Chief Operating Officer

Company data provided by crunchbase