MGA Entertainment · 3 weeks ago
Marketing Manager, Inbound Licensing
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
4+ years expMGA Entertainment is a global leader in designing and delivering innovative toys and entertainment experiences. The Manager, Inbound Licensing – Marketing Approvals is responsible for overseeing all licensor approvals for marketing materials across MGA's licensed partnerships, ensuring compliance with brand standards and facilitating communication between internal teams and external licensors.
ChildrenGamingManufacturingToys
Hiring Manager
Dwight Murray
Responsibilities
Serve as the main point of contact for all marketing-related licensor approvals
Manage the end-to-end submission process for materials such as:
Social posts (organic + paid)
Influencer content
Digital ads, video spots, animations, GIFs
Campaign toolkits
PR materials and press releases
Retail marketing overlays or claims
Review all materials prior to submission to ensure they meet the licensor’s brand style, tone, visual identity, and usage rules
Collect, interpret, and relay licensor feedback accurately and efficiently to internal teams
Work closely with Creative, Brand Activation, Social, Influencer, PR, Franchise, Category/Planning, and Legal to gather materials for approvals
Clearly communicate requirements, feedback cycles, and brand guardrails to cross-functional partners
Support teams by providing clarity on what is permissible based on licensor guidelines
Build strong, productive relationships with licensor approvals teams
Manage ongoing correspondence, timelines, and expectations with licensors
Set up regular check-ins or calendarized submission processes to streamline key campaign moments
Represent MGA’s marketing strategy and creative rationale during approvals discussions
Maintain detailed approval trackers, timelines, and version logs for every licensed program
Ensure all feedback, changes, and approvals are documented accurately and accessible to internal teams
Monitor and enforce licensor requirements around claims, legal lines, trademarks, character/artwork usage, and restricted content
Build approval timelines that account for licensor review cycles and internal creative deadlines
Flag potential delays, risks, or blockers that could impact campaign launches
Proactively manage priority submissions during high-volume periods (e.g., holiday, major announcements)
Become a subject matter expert in each licensor’s guidelines (brand voice, tone, visual rules, do’s/don’ts)
Provide first-round feedback to internal teams to reduce revision cycles and accelerate approvals
Protect the IP and uphold licensor brand standards across all marketing executions
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Licensing, or related field
4–6 years of experience in licensing approvals, brand management, marketing production, or creative operations
Strong understanding of marketing creative (social, digital, video, influencer, PR)
Exceptional organizational skills with ability to manage multiple concurrent approval pipelines
Experience interpreting and enforcing brand guidelines
Strong communication skills—clear, diplomatic, and detail-oriented
Preferred
Experience in consumer products, entertainment, or youth/family-focused brands
Familiarity with licensor approvals systems and workflows
Experience coordinating with Creative and Marketing teams on asset development
Company
MGA Entertainment
MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1979.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alexey Lebedev
Founder of lolsurprise.by
Anne Parducci
Chief Content Officer
Recent News
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2026-01-23
Global Cosmetics News
2025-12-30
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