Goodrich Human Capital · 2 weeks ago
Regional Marketing Manager
Greenville, SC
Full-time
Hybrid
Mid Level
$75K/yr - $90K/yr
3+ years expGoodrich Human Capital is representing a rapidly growing HVAC company seeking a motivated Regional Marketing Manager. This role focuses on strategic program development and grassroots outreach to enhance lead generation, brand awareness, and customer loyalty within the Greenville SC region.
Staffing & Recruiting
Responsibilities
Represent the company at local trade shows, educational seminars, expos, and community events to promote our products and mission
Build awareness and educate consumers and partners on the benefits of ductless mini-split systems and available incentives
Serve as a trusted face of the brand in both formal and informal community settings
Establish and manage partnerships with HOAs, PTAs, retirement communities, and other local organizations to build affiliate marketing channels
Design and manage programs that leverage commercial clients and business partners to generate residential leads
Create referral programs targeting satisfied residential and commercial customers
Work closely with our third-party marketing group to develop co-branded materials, educational content, and program collateral
Keep affiliate and referral partners informed about product updates, pricing changes, and seasonal offers
Manage and grow location-specific social media channels to engage with local audiences and promote the company's presence
Plan and participate in hyperlocal marketing campaigns, volunteer events (e.g., Habitat for Humanity, food pantries), and other community initiatives
Identify and execute low-cost, high-impact tactics to increase local brand visibility and drive leads
Plan and execute local promotional events, workshops, and virtual sessions to attract qualified homeowner leads
Collaborate cross-functionally with sales, marketing, and operations to align campaign execution with business objectives
Monitor the performance of all affiliate and community-driven programs, including lead conversion rates, ROI, and engagement
Analyze data to refine marketing strategies and continuously improve program effectiveness
Qualification
Required
3+ years of experience in affiliate marketing, field/local marketing, or community outreach
Experience working in the HVAC or similar industry
Strong relationship-building and public speaking skills
Highly organized, self-motivated, and capable of managing multiple programs simultaneously
Familiarity with social media management, CRM platforms, and data reporting tools
Preferred
Experience working with external marketing vendors or agencies is a plus
Company
Goodrich Human Capital
Goodrich Human Capital specializes in connecting exceptional managerial and executive level talent to remarkable career opportunities.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase