GNC · 16 hours ago
Lifecycle Marketing Coordinator (Temp position)
Pittsburgh, PA
Full-time
Hybrid
Entry, Mid Level
2+ years expGNC is a global leader in health and wellness innovation, dedicated to helping individuals achieve their health goals. They are seeking a Lifecycle Marketing Coordinator to execute lifecycle marketing campaigns, ensuring high-quality communications and collaboration across teams. This role offers the opportunity to deepen technical skills and contribute to impactful customer engagement.
Health CareManufacturingNutritionRetailWellness
Hiring Manager
Elizabeth Landry
Responsibilities
Build and deploy omni-channel lifecycle campaigns in Salesforce Marketing Cloud (SFMC)
Code, test, and QA emails using HTML and AMPscript for personalization and dynamic content
Review and approve creative proofs to ensure accuracy, deliverability, and design consistency
Coordinate and manage campaign assets and content across internal teams and vendors
Execute campaigns from setup to deployment with little to no oversight
Partner with the Email Marketing Specialist on campaign strategy, targeting, and audience segmentation
Work cross-functionally with creative, CRM, and eCommerce teams to ensure accurate linking, tagging, and data usage
Support the development and maintenance of email templates and reusable content blocks
Identify and execute process improvements to streamline builds and reduce production time
Proactively troubleshoot and resolve technical or rendering issues, escalating when needed
Maintain clear documentation of build processes, QA checklists, and campaign configurations
Execute A/B tests and contribute insights to help inform ongoing strategy
Support reporting efforts by monitoring campaign metrics and identifying performance trends
Stay current on email development best practices, deliverability standards, and new personalization tools (like Movable Ink and Bloomreach)
Qualification
Required
2–4+ years of hands-on email marketing experience, ideally in Salesforce Marketing Cloud
Strong proficiency in HTML, AMPscript, and dynamic content logic
Experience managing campaign production from build through QA and deployment
Excellent attention to detail and commitment to accuracy under tight deadlines
Strong organizational and project management skills; able to juggle multiple builds daily
Analytical mindset with experience monitoring and reporting on campaign performance
Team-oriented with strong communication skills and a proactive approach to problem-solving
Preferred
Familiarity with personalization platforms (e.g., Movable Ink, Bloomreach) a plus
Company
GNC
As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Harbin Pharmaceutical Group
2020-09-18Acquired
2018-02-13Post Ipo Equity
2011-04-01IPO
Leadership Team
Alan Chester
Chief Supply Chain Officer
Cheri Mullen
SVP, Chief International Officer
Recent News
Company data provided by crunchbase