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Prudential Financial · 1 week ago

Manager, Web & Content Strategy

Newark, NJ

Full-time

Hybrid

Mid, Senior Level

$119K/yr - $177K/yr

5+ years exp

Prudential Financial is an industry leader in financial services committed to helping individuals and institutions grow and protect their wealth. The Manager, Web & Content Strategy will shape and execute the content and experience strategy for Prudential.com, collaborating with cross-functional teams to drive customer engagement and business outcomes.

Asset ManagementFinanceFinancial ExchangesFinancial ServicesHealth CareInsuranceRetirement

Responsibilities

Partner with business units to translate strategic objectives into compelling digital experiences and content plans, including support for marketing campaigns

Develop and execute web content strategies that align with Prudential’s brand, business goals, and customer needs

Lead the planning, creation, and optimization of content for Prudential.com, ensuring consistency in tone, style, and messaging

Integrate personalization strategies into content planning and execution to deliver tailored experiences that drive engagement and conversion

Support experimentation and A/B testing to optimize content effectiveness and user experience

Manage content lifecycle including audits, updates, and governance to ensure accuracy, compliance, and relevance

Partner with Design, Product and Technology teams to introduce new web capabilities and optimize existing ones to enhance customer experience and business impact

Monitor performance metrics (traffic, engagement, lead generation and conversion) and use insights to inform continuous improvement

Implement AEO / SEO best practices and accessibility standards to maximize discoverability and usability

Stay current on digital trends, financial services regulations, and customer behavior to inform strategy

Ensure all content complies with legal, regulatory, and brand standards

Qualification

Digital content strategyWeb content managementContent management systemsFinancial services knowledgeAnalytical skillsProject managementUX principlesAgile methodologiesPersonalization strategiesWriting skillsCollaboration skills

Required

5+ years of experience in marketing, digital content strategy, web content management, or related roles, preferably in financial services

Strong understanding of financial services and customer journeys in a regulated environment

Proven ability to lead content strategy and execution across complex digital ecosystems

Experience with content management systems (e.g., Adobe Experience Manager) and analytics platforms

Excellent writing, editing, and storytelling skills with a focus on clarity and engagement

Strong project management skills and ability to manage multiple priorities

Strategic and collaborative mindset with experience working across Marketing, Product, Compliance, and Technology teams

Analytical skills to interpret data and translate insights into actionable strategies

Familiarity with UX principles, responsive design, and accessibility standards (WCAG)

Preferred

Financial education content and customer engagement strategies

Agile methodologies and working in cross-functional product teams

Personalization strategies and content targeting

Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Conductor, Gradial

AI tools for content creation and optimization

Benefits

Market competitive base salaries, with a yearly bonus potential at every level.

Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

401(k) plan with company match (up to 4%).

Company-funded pension plan.

Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.

Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Company

Prudential Financial

Prudential Financial specializes in the fields of investment management, life insurance, and retirement benefits. It is a sub-organization of Prudential Financial.

Founded in 1875

Newark, New Jersey, USA

10001+ employees